USF News

Breaking into professional sports is one of the most competitive career paths in the world. For Kai Rogers ’26, it started not with a job posting, but with the right community, the right mentor, and a program that made both possible.

Several USF sport management alumni are helping shape the future of golf from inside one of the sport’s most influential organizations, the United States Golf Association (USGA).

Across the country, USF alumni are helping to bring the FIFA World Cup to fans in 16 cities, with matches beginning June 11.

Sport management graduate students visited organizations in Australia, engaging with industry leaders, exploring iconic venues, and experiencing firsthand how sport intersects with culture, community, and commerce.

From USF to the sidelines of the Super Bowl and the Rose Bowl, Brooke Caffey's journey shows how persistence and passion can lead to a career behind the scenes of sports’ biggest moments.

Spencer Williams ’11 didn’t grow up with a step-by-step plan to work the biggest sporting events. He knew early on that he wanted to work in sports, but he didn’t know what “working in sports” actually meant.

Rocky Harris' first big break in pro sports came from relentless outreach and one very human habit: showing up early. He chose the University of San Francisco's Master’s in Sport Management for grad school because he could work full-time and wanted to be “in a vibrant sports market.”

As General Manager of the Salinas Regional Sports Authority (SRSA) and recipient of the Salinas Chamber of Commerce’s 2025 Young Professional of the Year Award, Jonathan De Anda ’21 shows how graduate education can prepare leaders to create meaningful impact at the local level.

In his class Corporate Partnerships, Professor Scott Gwartz teaches how sport organizations generate revenue, deepen fan engagement, and strengthen their brands through strategic sponsorships.