To navigate your farmers market, follow Jean-Marc Fullsack. He's the executive chef in USF's hospitality management program, which for 25 years has prepared students to work in the food and drink industry. Here he shares tips with one of his classes on a tour of San Francisco's Ferry Plaza Farmers Market.
Try New Foods
Never had a raw oyster or sliced jicama? Now’s your chance. “Educate your palate,” says Chef Fullsack.
Taste Your Way
A slice of pear. A cube of sourdough. A sip of small-batch coffee.
Research What's in Season
In December in the Bay Area, you’ll find citrus, squash, apples, pears, mushrooms, and the last of the tomato crop. Remember to ask what they’ll have next month.
Get to Know the Farmers and Vendors
Ask questions and learn the story behind the food. Where are these peppers grown? How can I make a vinaigrette with this honey I just bought?
Join Classes and Events
Pop-up flower arranging session? Hands-on cocktail class? Go for it.