Equipped to Lead and Succeed

Student Launched Tech Startup Before He Graduated

by Evan Elliot, USF News

Logan Wroolie MS ’25 talks about startups, mentorship, and the value of networking with people just a few years older than you.

Tell us about your new startup.

TalkShop is a peer-mentorship platform that connects younger students with older students and working professionals who are only a few steps ahead of them. We’re starting off with the high-school-to-college transition, so if you’re in high school and you’re considering colleges, you can use TalkShop to find student mentors at those colleges. You can book one-on-one calls with those students to get a relatable, insider perspective on everything about the school and the application process. It’s an affordable way to get additional help and guidance on a fairly complicated process.

What are you studying at USF?

Entrepreneurship & innovation in the Graduate School of Management. I graduated at the end of June.

Why USF for graduate school?

I went to St. Ignatius here in San Francisco for high school, and I really loved the idea of getting back to my Jesuit roots and being surrounded by like-minded people. Also, it’s a super exciting time to be in San Francisco right now, given the state of the tech industry.

What’s your career advice to your undergraduate self?

I wish that I had talked to more people in the fields I was interested in. I highly encourage students and younger professionals to talk to peers who are only a few steps ahead of them. Ask what their day-to-day looks like, what their paths look like, try to understand the skills they’ve developed and the projects they’re working on. I didn’t ask enough of those questions when I was just getting started. I just took the internships and jobs that were offered to me and didn’t ask the questions that would have helped me get on the path I’m on today. I think it’s really important for students to get as much information as possible from their peers before going too far down certain career paths. Hindsight is 20/20, of course, but I believe the next best thing is asking the person ahead of you, “What’s around the corner?”