The program gathers value across a wide range of marketing disciplines. Candidates build a professional toolkit that includes marketing analytics, research methods, insights, and communication skills. Graduates gain a competitive advantage for a wide range of careers in marketing analytics, consumer insights, product and brand management, marketing strategy, and innovation.
Gain Real-World Experience
Balance quantitative and qualitative methodologies. Acquire knowledge and practice application in real work settings. You'll take an intensive 4-months hands-on practicum and work alongside marketing professionals addressing today’s business challenges.
Learn in the Heart of Downtown
A downtown location welcomes you to the heart of San Francisco’s vibrant professional community, surrounded by opportunities to learn from and work with global business leaders.
Designated as a STEM program (science, technology, engineering, and math). Employers are known to value employees with a STEM designated education. Eligible international students may apply to work in the United States for additional time via the Optional Practical Training (OPT) benefit and OPT STEM extension.