Student looks at the buildings in San Francisco's Financial District.
Marketing Intelligence, MS

Career Outcomes

Graduates of the Master of Science in Marketing Intelligence program have achieved success in their careers all over the globe, joining and leading teams at companies including Sephora, Udemy, Hilton, and more.

Industry

Based on graduates from the Class of 2025 who are employed, found a new full-time role, launched a company, or returned to a family business.

  • Healthcare: 20%
  • Manufacturing: 40%
  • Retail: 20%
  • Other: 20%

Job Functions

Based on graduates from the Class of 2025 who are employed, found a new full-time role, launched a company, or returned to a family business.

  • General Management: 20%
  • Marketing/Sales: 80%

By the Numbers

$93,920

Median Base Salary (Exceeds Nation's Median Earnings of $89,400)

Lightcast Analyst
$140,000

Max Salary

Class of 2025

See detailed employment reports for the most recent Full-time MSMI classes:

2023 Report 2024 Report 

Employers

  • Amazon
  • Dicolor USA
  • Dolby
  • GAP
  • Mattel, Inc
  • Odoo
  • Old Navy
  • Sam’s Club
  • Sephora
  • Sutter Health
  • The Estee Lauder Companies Inc.
  • Udemy
  • VIZ Media
  • Whirlpool

Job Titles

  • Associate Marketing Manager
  • Brand Manager
  • Channel Marketing Strategy & Performance Specialist
  • Client Data & Success Coordinator
  • Consumer Insights Analyst
  • Data Analyst and Marketing Specialist
  • Digital Marketing Account Coordinator
  • Growth Marketing Manager
  • Marketing Analyst II
  • Market Research Executive
  • Product Marketing Manager
  • Research Analyst
  • Social Media and Marketing Coordinator
  • User Experience Researcher