Student looks at the buildings in San Francisco's Financial District.
Marketing Intelligence, MS

Career Outcomes

Graduates of the Master of Science in Marketing Intelligence program have achieved success in their careers all over the globe, joining and leading teams at companies including Sephora, Udemy, Hilton, and more.

Industry

Based on graduates from the Class of 2025 who are employed, found a new full-time role, launched a company, or returned to a family business.

  • Healthcare: 14%
  • Manufacturing: 29%
  • Retail: 14%
  • Other: 43%

Job Functions

Based on graduates from the Class of 2025 who are employed, found a new full-time role, launched a company, or returned to a family business.

  • General Management: 14%
  • Marketing/Sales: 86%

By the Numbers

$93,920

Median Base Salary (Exceeds Nation's Median Earnings of $89,400)

Lightcast Analyst
$140,000

Max Salary

Class of 2025
35%

Average base salary increase for graduates compared to last year
 

Class of 2025

See detailed employment reports for the most recent Full-time MSMI classes:

2023 Report 2024 Report 

Employers

  • Sutter Health
  • The Estee Lauder Companies Inc.
  • Whirlpool
  • Odoo
  • Sam’s Club
  • Mattel, Inc.
  • Amazon
  • Sephora
  • Udemy
  • GAP
  • Old Navy
  • Dolby
  • VIZ Media
  • Dicolor USA

Job Titles

  • Brand Manager
  • Channel Marketing Strategy & Performance Specialist
  • Client Data & Success Coordinator
  • Digital Marketing Account Coordinator
  • Data Analyst and Marketing Specialist
  • Marketing Analyst II
  • Social Media and Marketing Coordinator
  • Product Marketing Manager
  • Research Analyst
  • Market Research Executive
  • User Experience Researcher
  • Consumer Insights Analyst
  • Associate Marketing Manager
  • Growth Marketing Manager

How Far Will You Go?

Discover the career outcomes of School of Management students and alumni. Imagine where your degree can take you.