Student looks at the buildings in San Francisco's Financial District.
Marketing Intelligence, MS

Career Outcomes

Graduates of the Master of Science in Marketing Intelligence program have achieved success in their careers all over the globe, joining and leading teams at companies including Sephora, Udemy, Hilton, and more.

Industry

Based on graduates from the Class of 2025 who are employed, found a new full-time role, launched a company, or returned to a family business.

  • Financial Services: 9%
  • Healthcare: 9%
  • Manufacturing: 18%
  • Retail: 18%
  • Other: 45%

Job Functions

Based on graduates from the Class of 2025 who are employed, found a new full-time role, launched a company, or returned to a family business.

  • Consulting: 9%
  • General Management: 9%
  • Marketing/Sales: 73%
  • Operations/Logistics: 9%

By the Numbers

$140,000

Max Salary

Class of 2025
10%

increase in number of graduates in marketing/sales roles compared to last year

Class of 2025

See a detailed employment report for the 2024 MSMI class. This report conforms to the Career Services & Employer Alliance Standards for reporting MSMI Employment” under the salary information.

Employers

  • Sutter Health
  • The Estee Lauder Companies Inc.
  • Whirlpool
  • Odoo
  • Sam’s Club
  • Mattel, Inc.
  • Amazon
  • Sephora
  • Udemy
  • GAP
  • Old Navy
  • Dolby
  • VIZ Media
  • Dicolor USA

Job Titles

  • Brand Manager
  • Channel Marketing Strategy & Performance Specialist
  • Client Data & Success Coordinator
  • Digital Marketing Account Coordinator
  • Data Analyst and Marketing Specialist
  • Marketing Analyst II
  • Social Media and Marketing Coordinator
  • Product Marketing Manager
  • Research Analyst
  • Market Research Executive
  • User Experience Researcher
  • Consumer Insights Analyst
  • Associate Marketing Manager
  • Growth Marketing Manager

How Far Will You Go?

Discover the career outcomes of School of Management students and alumni. Imagine where your degree can take you.