Master of Science in Marketing Intelligence

Elevate your company and your career with a Master of Science in Marketing Intelligence.

The MS in Marketing Intelligence gathers value across a wide range of marketing disciplines. Candidates build a professional toolkit that includes marketing analytics, research methods, insights, and communication skills. Graduates gain a competitive advantage for a wide range of careers in marketing analytics, consumer insights, product and brand management, marketing strategy, and innovation.

Program Highlights


  • A downtown location that welcomes students to the heart of San Francisco’s vibrant professional community, surrounded by opportunities to learn from and work with global business leaders
  • A balance between quantitative and qualitative methodologies, as well as acquiring knowledge and practicing application in real work settings
  • An intensive, 4-month hands-on Practicum wherein candidates work alongside marketing professionals addressing today’s business challenges
  • Designated as a STEM program (science, technology, engineering, and math). Employers are known to value employees with a STEM designated education. Eligible international students may apply to work in the United States for additional time via the Optional Practical Training (OPT) benefit and OPT STEM extension.
Logo for the US News and World Report Best Colleges RankingU.S. News & World Report has ranked the USF Department of Marketing for the past four years among the top 40 marketing departments across all 850 AACSB accredited schools of business (ranging from #23 to #37).

Contact Info

Admission: Graduate

Monday–Friday 9 a.m–5 p.m.

University of San Francisco
Downtown Campus
101 Howard Street, Suite 500
San Francisco, CA 94105
(415) 422-2221

A LinkedIn search for ‘market intelligence’ returns over 30,000 results. The emergence of market intelligence as the new must-have business function is reflected throughout leading brands as diverse as Apple, Microsoft, Nike, Clorox, Google and L’Oreal."

Stephen Kraus, Head of Digital Insight, Jumpshot