Master of Science in Marketing Intelligence
Elevate your company and your career with a Master of Science in Marketing Intelligence.
The MS in Marketing Intelligence gathers value across a wide range of marketing disciplines. Candidates build a professional toolkit that includes marketing analytics, research methods, insights, and communication skills. Graduates gain a competitive advantage for a wide range of careers in marketing analytics, consumer insights, product and brand management, marketing strategy, and innovation.
Degree Requirements and Program Learning Outcomes
Program Highlights
- A downtown location that welcomes students to the heart of San Francisco’s vibrant professional community, surrounded by opportunities to learn from and work with global business leaders
- A balance between quantitative and qualitative methodologies, as well as acquiring knowledge and practicing application in real work settings
- An intensive, 4-month hands-on Practicum wherein candidates work alongside marketing professionals addressing today’s business challenges
- Designated as a STEM program (science, technology, engineering, and math). Employers are known to value employees with a STEM designated education. Eligible international students may apply to work in the United States for additional time via the Optional Practical Training (OPT) benefit and OPT STEM extension.
U.S. News & World Report has ranked the USF Department of Marketing for the past four years among the top 40 marketing departments across all 850 AACSB accredited schools of business (ranging from #23 to #37).Contact Info
Admission: Graduate
Monday–Friday 9 a.m–5 p.m.
University of San Francisco
Downtown Campus
101 Howard Street, Suite 500
San Francisco, CA 94105 management@usfca.edu (415) 422-2221
Downtown Campus
101 Howard Street, Suite 500
San Francisco, CA 94105 management@usfca.edu (415) 422-2221
A LinkedIn search for ‘market intelligence’ returns over 30,000 results. The emergence of market intelligence as the new must-have business function is reflected throughout leading brands as diverse as Apple, Microsoft, Nike, Clorox, Google and L’Oreal."