Master of Science in Marketing Intelligence
Elevate your company and your career with a Master of Science in Marketing Intelligence.
The MS in Marketing Intelligence gathers value across a wide range of marketing disciplines. Candidates build a professional toolkit that includes marketing analytics, research methods, insights, and communication skills. Graduates gain a competitive advantage for a wide range of careers in marketing analytics, consumer insights, product and brand management, marketing strategy, and innovation.
Degree Requirements and Program Learning Outcomes
Program Highlights
- A downtown location that welcomes students to the heart of San Francisco’s vibrant professional community, surrounded by opportunities to learn from and work with global business leaders
- A balance between quantitative and qualitative methodologies, as well as acquiring knowledge and practicing application in real work settings
- An intensive, 4-month hands-on Practicum wherein candidates work alongside marketing professionals addressing today’s business challenges
- Designated as a STEM program (science, technology, engineering, and math). Employers are known to value employees with a STEM designated education. Eligible international students may apply to work in the United States for additional time via the Optional Practical Training (OPT) benefit and OPT STEM extension.

Contact Info
Admission: Graduate
Monday–Friday 9 a.m–5 p.m.
University of San Francisco
Downtown Campus
101 Howard Street, Suite 500
San Francisco, CA 94105 management@usfca.edu (415) 422-2221
Downtown Campus
101 Howard Street, Suite 500
San Francisco, CA 94105 management@usfca.edu (415) 422-2221
We designed our MS program with the burgeoning marketing intelligence industry in mind. We want to address the market’s need for insights-driven solutions by educating the next generation of performance-oriented marketers."