Bachelor of Science in Business Administration, Marketing

At USF, we impart a strong strategic marketing foundation with particular emphasis on market efficiency and social responsibility.

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Undergraduate Programs

top-ranked business college badge from US News and World Report

Across the Undergraduate Business Program specialty areas, USF earned top national rankings in three specialties for the 2018-19 school year.

Entrepreneurship: #23
Marketing: #27
Finance: #35

Degree Requirements and Program Learning Outcomes

The Marketing program curriculum prepares you for work in a variety of fields, including for-profit ventures, government agencies and nonprofit institutions.
Marketing Curriculum

BS Business Administration Marketing Faculty

“Every professor made me feel welcome and would take time out to address my concerns. Yes the classes I took were intricate, and yes the workload was tough at times, but all the feedback I received was constructive. Add small class sizes to a rigorous course with a caring teacher, and you definitely get more skilled and confident as a marketer with a multitude of skill sets, ready to change the world from here.” –Vaibhav Anand ’17 Business Marketing Major

Marketing Program Faculty

USF Among the Best Undergraduate Marketing Programs

U.S. News & World Report's 2017 "Best Undergraduate Marketing Program Rankings" says that out of 825 business schools recognized by the Association to Advance Collegiate Schools of Business, USF placed in the top 30, along with the University of California at Berkeley, University of Pennsylvania, and New York University. Deemed #27 out of 825, USF undoubtedly lives up to its ranking.

5 Reasons Why USF Is Perfect For Aspiring Marketers

Bachelor of Science in Business Administration, Marketing

Undergraduate Programs

Degree Requirements and Program Learning Outcomes

BS Business Administration Marketing Faculty

USF Among the Best Undergraduate Marketing Programs

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