Bachelor of Science in Business Administration, Marketing

At USF, we impart a strong strategic marketing foundation with particular emphasis on market efficiency and social responsibility.

Jump to another program

Undergraduate Programs

Degree Requirements and Program Learning Outcomes

The Marketing program curriculum prepares you for work in a variety of fields, including for-profit ventures, government agencies and nonprofit institutions.
Marketing Curriculum

BSBA Marketing Faculty

“Every professor made me feel welcome and would take time out to address my concerns. Yes the classes I took were intricate, and yes the workload was tough at times, but all the feedback I received was constructive. Add small class sizes to a rigorous course with a caring teacher, and you definitely get more skilled and confident as a marketer with a multitude of skill sets, ready to change the world from here.” –Vaibhav Anand ’17 Business Marketing Major

Marketing Program Faculty

USF Among the Best Undergraduate Marketing Programs

U.S. News & World Report's 2017 "Best Undergraduate Marketing Program Rankings" says that out of 825 business schools recognized by the Association to Advance Collegiate Schools of Business, USF placed in the top 30, along with the University of California at Berkeley, University of Pennsylvania, and New York University. Deemed #27 out of 825, USF undoubtedly lives up to its ranking.

5 Reasons Why USF Is Perfect For Aspiring Marketers

Bachelor of Science in Business Administration, Marketing

Undergraduate Programs

Degree Requirements and Program Learning Outcomes

BSBA Marketing Faculty

USF Among the Best Undergraduate Marketing Programs

Recent News

Pro Tips for Success at USF

USF Ranks as Top-Tier University

Why I Donated Bone Marrow to a Guy in France

What To Expect In Your Freshman Year