Faculty

Associate Professor Rebekah Dibble investigates the impact of national culture and government on organizations, the adjustment processes in cross-cultural teams and collaborations, and the theoretical implications of boundary fluidity in teams.

Engaging her students in discussions on leader effectiveness and cross-cultural team performance—and the implications of what it means to have a 'global mindset' — Dibble urges her students to explore various forms of interaction within organizations, to...

Dr. Monika Hudson is a professor at the University of San Francisco and teaches entrepreneurship, family business, organizational behavior and public administration on both the graduate and undergraduate levels. She directs USF’s Gellert Family Business Center, which promotes and supports family firms in the Bay Area. She is also faculty co-lead for USF’s undergraduate international business program. Dr. Hudson’s research interests include entrepreneurship, identity and behavior and the...

Robert Mefford, Professor of Finance, brings a breadth of international experience to USF, with research emphasis on global supply chains, lean production systems, behavioral finance, and the productivity of global enterprises. Professor Mefford's business acumen is founded on senior management positions with leading health care providers including Blue Cross and Kaiser Foundation Health Plan.

In studying the productivity of off-shore operations, Professor Mefford has explored how management...

Professor Ricardo Villarreal De Silva brings to USF years of experience in consumer behavior research and methodology. He was the lead researcher on two large consumer behavior studies that brought together experts in the advertising industry with his research expertise. That expertise started in multicultural marketing, where his theory of ethnicity provided great insight into understanding U.S. Hispanics’ consumer behavior. Recently, his work has focused on applying sophisticated statistical...

Professor Xiaohua Yang is a professor of international business and the founding director of the Center for Business Studies and Innovation in Asia-Pacific at the University of San Francisco School of Management. She specializes in the internationalization of firms, MNE corporate social responsibility and sustainable development, international R&D alliances, and foreign market expansion strategies. Widely published in international journals, she has served as senior editor of the Journal of Asia...

Vivian Faustino-Pulliam specializes in international business, entrepreneurship, and international marketing, with a teaching approach centered on technology-enabled, experiential learning. Her courses emphasize digital tools, innovation frameworks, and real-world applications that prepare students to operate in rapidly evolving global and entrepreneurial environments.

She brings senior leadership experience from global financial institutions across Asia and North America, integrating this...