Vivian Faustino-Pulliam

Vivian Faustino-Pulliam

Adjunct Professor

Biography

Vivian Faustino-Pulliam specializes in international business, entrepreneurship, and international marketing, with a teaching approach centered on technology-enabled, experiential learning. Her courses emphasize digital tools, innovation frameworks, and real-world applications that prepare students to operate in rapidly evolving global and entrepreneurial environments.

She brings senior leadership experience from global financial institutions across Asia and North America, integrating this practitioner perspective into applied, future-oriented management education. Her research and applied scholarship focus on entrepreneurship education, entrepreneurial ecosystem design, and business model innovation in higher education, particularly how institutions leverage technology, partnerships, and open innovation to expand access and relevance.

Expertise

  • International business
  • Entrepreneurship
  • Marketing
  • Banking and finance

Research Areas

  • Entrepreneurial ecosystem
  • Business model innovation in higher education
  • Experiential learning in adult education

Appointments

  • Assistant Director, Center for Business Studies and Innovation in Asia-Pacific (2021-2022)

Education

  • Columbia University, EdD in Adult Learning and Leadership 
  • Ateneo De Manila University, Master’s in Business Administration (MBA)
  • University of Santo Tomas, BS in Business Economics 

Prior Experience

  • Associate Dean, City College of San Francisco (2023-2025)
  • Founder and Program Lead, Center for Entrepreneurship and Innovation, CCSF (2018- 2023)
  • Vice President, Marketing - Standard Chartered Bank (2004- 2008)

Awards & Distinctions

  • Fulbright Scholar, 2026
  • University of San Francisco, Distinguished Adjunct Teaching Award, School of Management, 2023
  • Canvas/Instructure, One of the three Educators of the Year 2020 (Higher Education Category), 2020
  • National Association for Community College Entrepreneurship, First place, Pitch for the Trades, 2020
  • Triple E Awards for Entrepreneurial Leaders of the Year, Second place, 2023

Selected Publications

  • Reflections on Teaching a Global Marketing Course at Jesuit Commons: Higher Education at the Margins, Global Perspectives on Contemporary Marketing Education, IGI Global, (2016)
  • Lessons from the Field: Teaching a Completely Online Global Business Course to African Refugees in Northern Kenya and Malawi”, Jesuit Higher Education 1(1): 144-147 (2012)