USF faculty sun-young park

Sun-Young Park

Associate Professor

Department Chair • Full-Time Faculty

(415) 422-6547 Malloy Hall, Room 212


Associate Professor Sun-Young Park draws from her extensive academic and professional expertise in strategy, corporate social responsibility, branding, and marketing. She strives to help her students develop and practice more sustainable business models.

As a former management consultant for a leading multinational firm, Dr. Park has advised global companies and national government agencies in both the Asia Pacific and U.S. Additionally, she produced financial and marketing assessment reports to evaluate Texas State agencies' marketing programs. Most recently, she has examined the impact of disruptive innovation on community, strategic bridging as a viable collaboration model, and the role and mechanism of corporate social responsibility activities within firms.

Dr. Park enjoys exercising and learning about the workings of the brain and mind.

Chair, Peer Review Committee
Co-Chair, Diversity, Inclusion and Equity Committee
Executive Board Member of China Business Studies Initiative (CBSI)
Program Manager of International Student Ambassador Program (ISAP)
Mentor to students and professionals at international innovation hackathon events
Business Expert Judge for Korea-America Student Conference
PhD, Texas A&M University, College Station, Texas
MPA. University of Hawaii at Manoa, Honolulu, Hawaii
BA, Ewha Woman’s University, Seoul, Korea
Consultant, PwC
Selected Publications

"Short-term rentals: Disruptively innovative or disturbingly annoying for residents?" Asia Pacific Journal of Tourism Research. (With J. Agrusa)

"Collaboration for sustainable tourism through strategic bridging: A case of travel2change." Journal of Vacation Marketing, Vol 25, 2019. (With T. Kohler) 

"The Influence of corporate social responsibility on travel company employees." International Journal of Contemporary Hospitality Management, Vol. 30, 2018. (With C. Lee & H. Kim). 

"Corporate social responsibility: Perspectives of hotel frontline employees," International Journal of Contemporary Hospitality Management, Vol. 26, 2014. (With S. Levy) 

"Responding to online reviews: Problem-solving and engagement," Cornell Hospitality Quarterly, Vol. 54, 2013, (With J. P. Allen) 

"A service-dominant logic approach to tourism marketing strategy," Strategic Marketing in Tourism Services, 2012, (With S. F. Vargo)

"An exploratory study of corporate social responsibility in the U.S. travel industry," Journal of Travel Research, Vol. 50, 2011, (With P. J. Sheldon) 

"Financial rewards for social responsibility: A mixed picture for restaurant companies," Cornell Hospitality Quarterly, Vol. 50, 2009, (With S. Lee) 

"Examining current non-customers: A cruise vacation case." Journal of Vacation Marketing, Vol. 15, 2009.

"Destinations' perspectives of branding," Annals of Tourism Research, Vol. 33, 2006.

Awards & Distinctions

Outstanding Research Award, USF School of Management, 2011, 2013 

Nominated for Academic Excellence Award and USF Jesuit Award by MBA Program, 2012

The Best Paper Award, Asia Pacific Tourism Research Forum, 2005

John Crompton Award, Texas A&M University, 2005