USF faculty sun-young park

Sun-Young Park

Associate Professor

Full-Time Faculty

(415) 422-6547 Malloy Hall, Room 212


Sun-Young Park, Associate Professor, draws from her extensive academic and professional expertise in strategy, service management, corporate social responsibility, business branding, and marketing. She strives to help her students develop more sustainable business models for various firms.

As a former management consultant for a leading multinational firm, Park has advised global companies and national government agencies in both the Asia Pacific and U.S. Additionally, while pursuing her PhD at Texas A&M University, she produced reports evaluating Texas State agencies' marketing programs.

Most recently, Park has examined the role of corporate social responsibility activities in fostering a quality relationship with frontline employees within firms.

Park enjoys exercising and learning about the workings of the brain and mind.

PhD, Texas A&M University, College Station, Texas
MPA. University of Hawaii at Manoa, Honolulu, Hawaii
BA, Ewha Woman’s University, Seoul, Korea
Selected Publications

Park, S.-Y., & Millar, M. (2016). The U.S. traveler’s familiarity with and perceived credibility of lodging ecolabels. Journal of Vacation Marketing, 22, 3–12.

Park, S.-Y., & Levy, S. E. (2014). Corporate social responsibility: Perspectives of hotel frontline employees. International Journal of Contemporary Hospitality Management, 26(3), 332-348.

"Responding to online reviews: Problem-solving and engagement," Cornell Hospitality Quarterly, Vol. 54, 2013, (With J. P. Allen) 

"A service-dominant logic approach to tourism marketing strategy," Strategic Marketing in Tourism Services, 2012, (With S. F. Vargo)

"An exploratory study of corporate social responsibility in the U.S. travel industry," Journal of Travel Research, Vol. 50, 2011, (With P. J. Sheldon) 

"Financial rewards for social responsibility: A mixed picture for restaurant companies," Cornell Hospitality Quarterly, Vol. 50, 2009, (With S. Lee) 

"Destinations' perspectives of branding," Annals of Tourism Research, Vol. 33, 2006, (With J. F. Petrick)

Awards & Distinctions

Outstanding Research Award, USF School of Management, 2011, 2013 

Faculty Adviser, Net Impact-MBA Student Club, USF School of Management, 2011 - 2013

Faculty Adviser, Hospitality Management Association Club, USF School of Management, 2011 - 2012

Assistant Professor, School of Travel Industry Management, University of Hawaii at Manoa, Honolulu, Hawaii