
Accelerated Marketing/Management - Full-Time (STEM), Business Tech Concentration (3+1), BSBA/MIM
In this accelerated dual-degree program, Marketing majors build expertise in branding, consumer insights, and strategic communication, while adding a powerful edge with skills in data analytics, digital platforms, and emerging tools like GenAI and Salesforce. In just 4.5 years, students earn both a BSBA and a Master in Management (Business Technology), positioning themselves as tech-savvy marketing professionals ready to lead in a data-driven, digital-first world.
Why an Accelerated Dual BS/MS in Business Program?
This program is designed for ambitious students who want to maximize their time, investment, and impact. In just 4.5 years, you can earn both a BSBA and a Master in Management (Business Technology), saving tuition and accelerating your entry into advanced career paths. You'll gain a strong foundation in your undergraduate major and complement it with cutting-edge skills in data, digital systems, and emerging tech. The result: a future-ready business leader with two degrees, enhanced ROI, and a competitive edge in the job market, all without sacrificing internships, study abroad, or the undergraduate experience.
Who Should Apply?
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Minimum cumulative GPA of 3.5
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Sophomore standing at the time of application (typically 4 semesters completed); Transfer students are welcome
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Enrolled in a BSBA major (Finance, Marketing, Management, Business Analytics, or Entrepreneurship & Innovation)
- Commitment to completing the program within the accelerated 4.5-year timeline
- Business majors interested in tech-enabled leadership roles
Key Benefits
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2 degrees in 4.5 years (BSBA + MS in Management, Business Technology concentration)
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Save up to 16 units and thousands in tuition compared to traditional 4+1 pathways
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STEM-designated master's degree
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No compromise on internships, study abroad, or co-curricular experiences
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Positioned for faster career advancement and higher earning potential
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Courses in GenAI, Salesforce, coding, and digital project management included