Nicholas Imparato

Department Chair / Professor

Full-Time Faculty

(415) 422-6740 Malloy Hall, Room 209


Nicholas Imparato is a professor of marketing and management at the University of San Francisco and, since 2011, chair of the Department of Marketing (originally the Department of Marketing and Law). He is formerly a research fellow at the Hoover Institution, Stanford University (1996 – 2012).

During a lengthy series of special leaves of absence from the university, he held positions as a senior executive and board member at publicly listed (NYSE, NASDAQ) and closely held companies here and in Europe. As a speaker and advisor in over 30 countries with Visa, IBM, and other organizations, professor Imparato focused on projects regarding marketing, innovation, and leadership.  He has been interviewed by the Financial Times, the Wall Street Journal, MoneyWorks (Dubai), Prevision (Japan), NPR Radio (National Public Radio), network television, and other media.

Professor Imparato is an author, co-author, columnist and editor of over a hundred trade, A-level, and other academic journal articles, book chapters, and books. He has received awards for teaching, research, professional achievement, and public service, including the University Distinguished Teacher Award and the Tops in Marketing Award, Sales, and Marketing Executives International.


Academic Positions

  • University of San Francisco, professor, School of Management, 1980 – present
  • Stanford University, Research Fellow, Hoover Institution, 1996 – 2012


Executive Appointments (During University Special Leaves of Absence)

  • Chairman and Co-CEO, Primewave Solutions, 1998 – 2001
  • Senior Vice President and Ford Liaison, First Nationwide Bank; Ford Motor (NYSE), 1986 – 1988
  • Chief Operating Officer, Coit Services (CA) and Coit International (London), 1981 – 1983


Selected Non-Executive International Experience

Projects, keynotes and presentations in 30 countries, including:

  • Visa International, advisor and speaker (EU, Central Europe, Middle East, Africa; Dubai)
  • International Business Machines, advisor and speaker (Switzerland)
  • Resources Group, Global Investment Fund, advisor (Turkey, Russia, Egypt, Argentina, Mexico, Bulgaria, Lebanon)
  • Permanent Representative of Tanzania to the United Nations, advisor and project director (NYC and Tanzania)
  • Cadence Design Systems, speaker and project leader (Japan, Italy and UK)
  • Pyramid Technology, business development advisor (China)
  • University of San Francisco, Executive Education and speaker (Dominican Republic, South Korea)


Board of Directors

  •, Chairman; unit of Spieker Properties (NYSE), 1999 – 2001
  • Voicemail International, San Jose, CA (NASDAQ), 1984 – 1985
  • Coit Services (San Francisco) and Coit International (London), 1983 – 1986
  • National Group Telecommunications of Burlington, WDRG-TV, Burlington, N.C., 1980 – 1984


Public Service and Affiliations 

  • sfBIG, Board of Governors, since 2012
  • Bahati Education, Board of Directors, Iringa, Tanzania, 2007 – 2012
  • Business for Diplomatic Action, Board of Directors (2004); Council of Senior Advisors, 2005 – 2009
  • Village Enterprise Fund (East Africa), Operations Committee, 2007 – 2009
  • United States Secret Service Electronic Crimes Task Force, San Francisco, 2003  – 2005
  • Bay Area Economic Forum, Team Co-leader, Homeland Security Initiative, 2003 – 2005
  • Pacific Council for International Policy, Los Angles, 2002 – 2008
  • Menlo School, Board of Trustees, Atherton, CA, 1997 – 2004
  • Scottish Enterprise, Advisor, Glasgow, Scotland, 1997 – 1998



  • Contributing Editor, Security Technology and Design, New York, 2003 – 2007
  • Contributing Editor and columnist, Intelligent Enterprise, New York, 1998 – 2003
  • Manuscript Reviewer, Harvard Business School Press (2000), California Management Review (2015) among others and marketing conferences (most recently, Southwest Marketing Association, 2015)
  • Member, Board of Editorial Advisors, Business Encyclopedia (Marketing), Knowledge Exchange/ Warner Books, 1995 – 1998


Visiting Professor and Adjunct

  • Hult International Business School, International Marketing, Global Management, Adjunct Professor, since 2010
  • Levin Institute, State University of New York (SUNY, Manhattan), Research Fellow, 2014
  • Boston College, Department of Computer Sciences, Visiting Associate Professor
  • University of California, Berkeley; Department of Psychology, Visiting Associate Professor
  • Graduate Theological Union, Center for Social Policy and Ethics, Berkeley, CA, Visiting Scholar
  • Stanford University, Institute of Communication Research, Visiting Scholar


Current and Recent Courses

  • Global Marketing and Business Intelligence (MBA)
  • International Marketing (Undergraduate, MIB)
  • Global Management (MIB)
  • Principles of Marketing (MBA, Honors Undergraduate)
  • Geopolitical Environment and Competitive Strategy (MBA)
  • Innovation and Strategy (EMBA, Executive Education)


Selected Teaching Awards and Recognition 

  • Gold Circle (Teaching), USF MBA Student Association, 2010
  • Outstanding Teacher Award, School of Management and Professional Studies, University of San Francisco, 2009
  • University Distinguished Teacher, University of San Francisco, 1990
  • Teaching Excellence Award, People’s Republic of China and University of San Francisco Executive Education program, 1989
  • Earlier recognition as the “most consistent” teacher on the University’s Top Ten List across all university departments and undergraduate programs in University wide surveys


Selected Honors



  • Imparato, N., Editor, Public Policy and the Internet: Privacy, Taxes and Contract, Hoover Institution Press, Stanford University, May, 2000.
  • Imparato, N., Editor, Capital: for Our Time: The Legal, Management and Economic Challenges of Intellectual Capital, Hoover Institution Press, Stanford University, 1999.
  • Imparato, N. and Harari, O. Jumping the Curve: Innovation and Strategic Choice in an Age of Transition, WILEY (Jossey Bass), San Francisco, 1994.


Recent Research

  • Nicholas Imparato, Anthony Patino and Velitchka Kaltcheva, “Customers’ Relational Models as Determinants of Customer Engagement Value,”  World Business and Social Research Conference, Paris, France, April, 2014.
  • Lydie Pierre-Louis and Nicholas Imparato, “Restructuring Istanbul: Historical City, Modern “Profitpolis” and Byzantine Risk Managemtn Financial Infrastructure. Bahcesehir University Law Review, 8, 163-178, 2014.
  • Velitchka Kaltcheva, Anthony Patino, Michael V.  Laric, Dennis A. Pitta and  Nicholas Imparato. Customers’ Relational Models as Determinants of Customer Engagement Value, Journal of Product and Brand Management, 23, 1, 55-61, 2014.
  • Richard Waters and Nicholas Imparato, “Pursuing Sales and Relationships?  Comparing the Relationship Marketing Approaches of American and Turkish Wineries,” International Journal of Wine Business Research, Submitted, 2014.
  • Nicholas Imparato, Diana Trexler and Cihan Gursoy, “Motivations and Determinants of Chinese FDI in Turkey: Context and Two Cases,” China Goes Global Conference, Harvard University, October 1-4, 2011
  • Nicholas Imparato and Lucy Corkin, “Disaggregating China in Africa,” IACMR Symposium, Shangai, China, June, 2010.
  • Nicholas Imparato and Shalendra Sharma, “The World’s Poorest Nations and the Global Financial Crisis,” World Economics: The Journal of  Current Economic Analysis and Policy, 10, 4, 25-44 (2009)
  • Nicholas Imparato, “Artisanal Gold and Transformational Exchange: Toward a Public Private Partnership in Tanzania,” Journal of Cleaner Production, 18, 462-470 (2010).
  • Nicholas Imparato, “New Relationships among Brand, Governance and Leadership,” International Conference on Corporate Responsibility and Global Business, London Business School, July 13, 2006.


Selected Research

  • Nicholas Imparato, Joseph Costello and Lance Director Nagel, “Send Me Your Skilled, Your Trained, Your Electrical Engineering,” Hoover Digest, Hoover Institution Press, Stanford University, 2, 62-66 (1998).
  • Chris Wendt and Nicholas Imparato, “Pricing Models Amid Market Turbulence,” International Journal of Software Engineering, Wiley & Sons, London, V 9, Issue 5, 271-282 (1997).
  • Joseph Costello, Nicholas Imparato and Lance Director Nagle, “Ensuring Continued High-Tech Leadership with a Rational Immigration Policy,” Chapter in The Debate in the United States Over Immigration, John Duignan and L.H.Gann (Editors), Hoover Institution Press, Stanford University (1997).
  • Nicholas Imparato, “Voice Processing, Geothink and the Marketing Challenge in Telecommunications,” Chapter in Advances in Telecommunications Management, V. 4, Ruby Roy Dohlakia, Editor, JAI Press, Greenwich, Connecticut (1994).
  • Nicholas Imparato, “Time Based Product Development,” Oslo Marketing Symposium, Oslo Business School, March 15, 1993.
  • Robert Solomon and Nicholas Imparato, “Corporate Roles, Personal Virtues:  An Aristotelian Approach to Business Ethics,” Chapter in  Contemporary Issues in the Business Environment, Dean Ludwig and Karen Paul (Editors), Edwin Mellen Press, New York, New York (1992). Presented to the International Association for Business and Society, Sundance, Utah, March 1991 (Best Paper selection).


Selected University Service

  • Chair, Department of Marketing, School of Management, University of San Francisco, 2011 – present
  • Chair, Faculty Governance Council, School of Management, University of San Francisco, 2013 (Fall)
  • Faculty Coordinator, USF/MIP (Paris) Executive Education Program, 2006 – 2007
  • Panel Member, Societal Issues for Business Education, University of San Francisco and McCarthy Center for Public Service and the Common Good, Mill Valley, CA, 2004
  • Conference Chairman, “Public Policy and the Internet,” Hoover Institution, Stanford University, October 12, 1999
  • Conference Co-chairman, “Intellectual Capital,” Hoover Institution, Stanford University, June 19-20, 1997
  • Member (Faculty Appointment), Development Committee of the Board of Trustees, University of San Francisco, 1989 – 1997
  • Co-chair, USF Accreditation Committee on University Planning (WASC), 1990 – 1991
  • Member, University Committee on Honorary Degrees, University of San Francisco, 1985 – 1987
  • Member, University Telecommunications Committee, University of San Francisco, 1985 – 1986
  • Chair, McLaren Lecture Series in Business and Society, University of San Francisco, 1983 –1987