Michelle Millar

Michelle Millar

Department Chair / Associate Professor

Full-Time Faculty

(415) 422-2498 Malloy Hall, Room 227


Michelle Millar studies consumer behavior in relation to sustainable practices in the lodging, meeting, and event management industries, more specifically the demand for those practices and the understanding of what sustainable practices mean to clients. Millar studies the choices travelers make when choosing environmentally friendly travel products, how sustainability may affect their decision making, and what factors are most important to them when it comes to sustainable hospitality products and services.

Millar also educates students and hospitality companies about how they can integrate more socially and environmentally conscientious practices into their business and surrounding communities, and address the important implications for industry marketing.

PhD, Hospitality Administration, University of Nevada, NV, 2009
MA, Tourism and Hospitality Management, Temple University, Philadelphia, PA, 2003
BA, University of California, Davis
Faculty Advisor, Club Managers Association of America
Sustainability in the hospitality and tourism industries
Selected Publications

The following list is a selection of recent publications and does not represent the entire body of research.

"Sustainable Hotel Practices and Guest Satisfaction Levels," International Journal of Hospitality and Tourism Administration, Vol. 15, Nr. 1, 2014 (with O. Berezan and C. Raab)

"Implementing Environmental Sustainability in the Global Hospitality, Tourism and Leisure Industries: Developing a Comprehensive Cross-Disciplinary Curriculum," book chapter in Johnston, L. (Ed.), Education for Sustainability: Cases, Challenges and Opportunities from Across the Curriculum, pp. 124-136, Taylor & Francis Publishing, New York, NY, 2013 (with C. Brown, C. Carruthers, T. Jones, Y. Kim, C. Raab, K. Teeters and L. Yang)

"Importance of Green Hotel Attributes to Business and Leisure Travelers," Journal of Hospitality Marketing & Management, Vol. 21, Nr. 4, 2012 (with K. Mayer and S. Baloglu)

"Hotel Guests' Preferences for Green Guest Room Attributes," Cornell Hospital Quarterly, Vol. 52, Nr. 3, 2011 (with S. Baloglu)

"Gaming Destination Images: Implications for Branding," Journal of Travel Research, Vol. 49, Nr. 1, 2010 (with E. Kneesel and S. Baloglu)

"Hospitality and Tourism Educators vs. the Industry: a Competency Assessment," Journal of Hospitality and Tourism Education, Vol. 22, Nr. 2, 2010 (with Z. Mao and P. Moreo)

Awards & Distinctions

W. Bradford Wiley Memorial Best Research Paper of the Year Award, 2012

Best Dissertation Award, University of Nevada, 2009

Faculty Spotlight: Michelle Millar

Michelle Millar lived in Las Vegas while working on her Ph.D. in Hospitality Administration. During our conversation, we discussed sustainability and greening in the hotel industry, the relationship between academia and industry, and her recent research.ement.

Read Michelle's Story