Mission and Strategic Plan

Mission and Vision


Through rigorous management education and impactful research, from the heart of the San Francisco community, we inspire our students to cultivate their skills, lead with integrity, and serve others to promote a more just and sustainable economy.


We will lead transformation toward a more inclusive, equitable, and prosperous world.

Operating at the Intersection

Our educational enterprise communicates our values to those individuals committed to conscious leadership and who possess an innovation mindset supported by data-driven decision making.

The San Francisco Bay Area is recognized as an innovative and enterprising global economic hub. This innovation ecosystem integrates ideas, organizations, industries, and sectors in a singularly creative, rich, and environmentally-dynamic landscape.