Thomas A. Maier USF Hospitality Management

Thomas Maier

Associate Vice Provost for Professional Education and Business Partnerships, Professor

Full-Time Faculty
Malloy Hall, Room 317


Thomas Maier serves as the Associate Vice Provost of Professional Education and Business Partnerships at the University of San Francisco. Dr. Maier has served as a faculty member in the School of Management (SOM) since 2013 and as Director of Executive Education for SOM, overseeing strategic initiatives to enhance the professional development of students and executives. His commitment to advancing organizational science and management practices was further demonstrated through his executive directorship of the Malloy Center for Organizational Science Consulting at USF.

Dr. Maier brings a wealth of industry experience to his new role, with over two decades dedicated to hotel/restaurant operations and development. He held key leadership positions such as Director of Food and Beverage and Hotel Operations Vice President for esteemed hospitality giants like Starwood Hotels and Red Lion Hospitality Corporations. His practical insights and hands-on expertise in these roles have enriched our students' learning by providing a real-world understanding of the dynamic business landscape.

After receiving a BS in Hospitality/Tourist Enterprises from Rochester Institute of Technology and a MA in Human Development from Salve Regina University, Professor Maier earned a PhD in Leadership Philosophy from Gonzaga University. His current research interests lie in the area of service system design and automation. A thought leader in the field, Dr. Maier continues to bridge the gap between academia and industry, fostering innovation and excellence in both realms. His passion for education, coupled with a robust background in business operations, positions him as a valuable asset to academic and business communities alike.

In his new role, Dr. Maier will be working with business and organizational partners to develop cutting edge professional education offerings and certificate programs across the various University academic programs. Drawing from the University of San Francisco Jesuit mission and values, the professional education and business partnership initiatives will be centered on: (1) Sustainability and climate change, (2) Technological transformation and (3) Health and well-being. 


  • Agile project management
  • Design thinking consulting
  • Business modeling

Research Areas

  • Service system design - Innovation
  • Revenue management
  • Generational leadership


  • Director, Executive Education-School of Management
  • Executive Director, Malloy Group for Organizational Science Consulting
  • Program Coordinator, Hospitality Management


  • Gonzaga University, Ph.D in Leadership Philosophy, 2008
  • Salve Regina University, MA in Human Development/International Relations, 2004
  • Rochester Institute of Technology, BS in Hotel and Tourist Enterprises, 1984

Prior Experience

  • Assistant Professor in Hospitality Leadership, DePaul University
  • Visiting Professor in Service Design and innovation, Rochester Institute of Technology
  • Vice President of Hotel Operations-Red Lion Hospitality Corporation
  • Director of Food and Beverage, Starwood Hotel's Luxury Collection (Hawaiian Islands)

Awards & Distinctions

  • University of San Francisco Outstanding Teaching Award, 2023
  • University of San Francisco Outstanding Research Award, 2017

Selected Publications

  • Roberts, C., Maier, T. (2023). The Evolution of Service Towards Automated Customer Assistance: There is a difference. International Journal of Contemporary Hospitality Management.
  • Gursoy, D., Maier, T. (2023). Diversity, Equity and Inclusion: Value centered leadership as a conduit for change. Journal of Hospitality Marketing and Management, 32(4) pp.445-453.
  • Poole, S.M., Maier, T., Wiss, B., Smith, S. (2022). Game based learning in wine education. Journal of Hospitality Tourism & Education, 34(3) pp.210-215.
  • Maier, T., Edwards, K. (2020). Service system design and automation. Journal of Hospitality, 2(1-2) pp.1-14
  • Maier, T., Intrevado, P. (2018). Function space revenue management: A product bundling pricing approach to hotel function space utilization. Journal of Convention and Event Tourism, 19(3) pp.188-203.