Dr. Kelly Weidner completed her PhD in Marketing at the University of Illinois at Chicago. Kelly's research interests are innovation, marketing strategy, Bottom of the Pyramid markets, fake news, and organizational unlearning. Her research is published in the Journal of Business Research, the Journal of Product Innovation Management, Business Horizons, the Journal of Product and Brand Management and others. Prior to pursuing her PhD, Kelly completed an MBA with an emphasis in Marketing at Depaul University in Chicago. In her time outside of teaching, Kelly is a member of the Marin County Search & Rescue Team. She lives in Marin County with her family.
- Triple Bottom Line
- Organizational Capabilities
- University of Illinois at Chicago, PhD in Marketing, 2012
- Depaul University, MBA, 2005
- California State University Chico, BS in Business Administration, 1999
- Program Director, Undergraduate Business Administration, Saint Mary's College of CA.
- Associate Professor of Marketing, Saint Mary's College of CA.
- Assistant Professor of Marketing, Saint Mary's College of CA.
Awards & Distinctions
- 2021 Researcher of the Year, School of Business and Economics, Saint Mary’s College of California
- 2019 Outstanding Teacher of the Year, School of Business and Economics, Saint Mary’s College of California
- 2017 Best Paper Finalist, Business Horizons
- 2014 Outstanding Teacher of the Year, Barowsky School of Business, Dominican University of California
- 2010 AMA-Sheth Doctoral Consortium Fellow at Texas Christian University
- Frederik Beuk, Kelly Weidner, and Lauren Houser (2022), “Extending the Validity and Reliability of the Intent to Pursue a Sales Career Scale,” Journal of Marketing Education.
- Kelly Weidner, Cheryl Nakata, and Zhen Zhu (2021), “Sustainable innovation and the triple bottom-line: a market-based capabilities and stakeholder perspective,” Journal of Marketing Theory and Practice, vol. 29(2), 141-161.
- Kelly Weidner, Frederik Beuk, and Anjali Bal (2020), “Fake news and the willingness to share: a schemer schema and confirmatory bias perspective,” Journal of Product and Brand Management, vol. 29(2), 180-197.
- Cheryl Nakata and Kelly Weidner (2012), “Enhancing New Product Adoption at the Base of the Pyramid: A Contextualized Model,” Journal of Product Innovation Management,” 29(1), 21- 32.
- Kelly L Weidner, Jose Antonio Rosa and Madhubalan Viswanathan (2010), “Marketing to subsistence consumers: Lessons from practice,” Journal of Business Research, 63, 559-569.