The interdisciplinary graduate curriculum is designed to provide students with management and social science theory, quantitative theory, and analytics practice. It is structured with cohort-based students taking one course at a time and meeting one evening per week so that working adults who have professional goals in the sport marketplace may complete their degree in approximately 23 months, including over 160 hours of internship experiences and an optional Business Research Project. It provides professional preparation for operational, analytical, management, and leadership positions with professional sports teams, intercollegiate athletics programs, recreational sports facilities, amateur athletic organizations, health and fitness organizations, sporting events and tournaments, stadiums and arenas, and the marketing, management, technology, and communications firms that support the sport marketplace.
Sport Management Becomes a Master of Science
This summer, the Sport Management program launched a retooled curriculum and is now a Master of Science. The revamp puts a greater emphasis on data analysis responding to the evolving realities of the modern sport marketplace.