Full-Time Faculty

Kate Charlton joined USF as the director of the Advertising program in 2016, bringing with her over 20 years of international industry experience. Establishing her career in Canada in Leisure and Tourism, she transitioned to Sydney, Australia where she held senior roles in Strategic Planning, Business Development, and Account Direction within leading advertising, digital, and design agencies, including Saatchi & Saatchi. In 2009, her passion for teaching drew her to academia, where she conducted...

Education:
  • PhD, Marketing, The University of Sydney Business School (Australia)
  • Mcomm, Advertising, Bond University (Australia)
  • BA, Leisure, Tourism & Society, The University of Calgary (Canada)
Kalmanovitz Hall 339

Dr. Zifei “Fay” Chen is an assistant professor in the Communication Studies Department and the coordinator of the Public Relations Minor program. Specialized in public relations and strategic communication, Dr. Chen’s research agenda centers on examining the factors and mechanisms that drive stakeholders’ attitudes and behaviors toward organizations in the digital environment.

Dr. Chen has produced over 30 publications in the forms of refereed journal articles, book chapters, and books. Her...

Education:
  • University of Miami, PhD in Communication, 2017
  • University of Georgia, MA in Journalism and Mass Communication, 2013
  • Zhejiang University, BA in English with Honors Minor in Innovation and...
Expertise:
  • Public relations
  • Strategic communication
  • Social media strategies
Kalmanovitz Hall 361

Marilyn (Bordwell) DeLaure teaches courses in rhetoric, criticism, and social movements. Her research investigates how people effect social change, focusing especially on embodied performance. She has published essays on dance, civil rights rhetoric, and environmental activism, and is co-editor of Culture Jamming: Activism and the Art of Cultural Resistance (NYU Press). She is also a producer of the award-winning documentary film MOTHERLOAD about the cargo bicycling movement.

Education:
  • PhD/MA, Communication Studies, University of Iowa
  • BA, Speech Communication, Drake University

Joining the USF advertising program in fall 2018, Professor van Loggerenberg brought with him 20 years of industry experience, including lead positions across a number of roles: strategic planning at international digital and traditional advertising agencies such as Foote, Cone and Belding (FCB), branded entertainment production for television, and advertising and marketing manager roles at top retail and music entertainment companies. Prior to joining USF, Marthinus oversaw the brand and...

Education:
  • PhD, University of Stellenbosch Business School
  • MBA, University of Stellenbosch Business School
Expertise:
  • Creative brand strategy
  • Brand identity, design and narrative
  • Branded content and entertainment
  • Word of mouth and influencer marketing
  • Generation studies and trend forecasting

Part-Time Faculty

Suse (Susan) Barnes teaches courses in advertising, social media marketing and digital marketing. She also runs a digital marketing consulting firm called Susby Internet Solutions. She has been in the Internet industry since 1999 and her first book, Like, Follow, Share: Awesome Actionable Social Media Marketing to Maximize Your Online Potential was recently published by Tycho Press in May 2015. It is available on Amazon.com in paperback and Kindle formats.

Michael Llewellyn-Williams is the founder and principal at BrandMechanics® in San Francisco. He has worked in advertising, brand consulting, and market research for over forty years in the United Kingdom, Europe, the United States, and Asia.

Elected to membership of the Institute of Practitioners in Advertising in London in 1985, he received the IPA Marketing Award for Innovation in 1990. The same year, he was admitted as a member of The Marketing Society, also in London.

A conference...

Education:
  • Imperial College, London, PhD, DIC in Polymer Physical Chemistry, 1974
  • Imperial College, London, BSc, ARCS in Chemistry, 1974
Expertise:
  • Advertising Strategy
  • Brand Strategy
  • Qualitative & Quantitative Research

Stacy has significant marketing and advertising experience inclusive of over 20 years running media agencies and their key accounts. During her tenure at UM Worldwide, the largest Media Agency within the IPG network, Stacy served in a variety of capacities. This ranged from the chief operating officer for the US to the managing director of the San Francisco office overseeing a team of more than 100 employees. Stacy also led the global Microsoft account across 40 countries and $1B in Media...

Education:
  • Cal Poly San Luis Obispo, BS in Marketing