Program Overview
As an advertising major at USF, you cross disciplines to gain a rich, well-rounded education. You begin with introductory courses covering theories central to advertising: rhetoric and persuasion. You’ll also learn about the advertising profession and agency structure. Once you’re familiar with the breadth of opportunities available, you’ll choose one of three tracks within the major: general, strategy & research, or creative.
What was most beneficial from my time at USF was how my professors spoke about the industry — honest and frank conversations about the ups and downs, the soft and hard skills needed, and what to expect.”
Ingrid Renata De Oliveira ’17 Art Director at Mekanism in San Francisco
Are There Concentrations?
You can choose to concentrate in creative or strategy and research. Otherwise, you'll follow the general advertising track detailed below. In the creative concentration, you can take web design and creative coding electives. In the strategy and research concentration, you'll take a PR and advertising research elective.
