The Boba Businesswoman
How a USF student’s boba-themed Kickstarter went viral.
Come learn how to open eyes and open minds. Roll up your sleeves and learn by doing. Create campaign strategies, media plans, performance analyses, and ads in every medium. Whatever the project, your mission is the same: sell a product or service or brand — or an idea or even a revolution.
A career in advertising requires creativity, critical thinking, teamwork, business savvy, and clear communication. At USF we equip you with the theories, tools, ethics, and experiences necessary to succeed in an ever-changing marketplace. We also inspire you to make a difference.
At USF I don't learn from a textbook. I learn from industry experts who bring the real world to the classroom.”
—Nickolai Browne '22, Advertising Major (Creative Track) From Honolulu, Hawaii
Because your professors have years of advertising experience, your classes mimic the advertising industry. You learn the theory of advertising through scholarly literature and case studies, taught by faculty who bring a passion for teaching into every classroom. You learn the practice of advertising through brainstorming, collaboration, critical feedback sessions, and public presentations. All this so you can hit the ground running in your first job.
USF offers a unique combination of academic rigor, industry knowledge, and practical application, rooted in the Jesuit values of ethics and social justice. Yes, advertising can be ethical, and advertising can and should change the world for the better.