Adjunct Professor Bruce Peltier

Bruce Peltier

Adjunct Professor

Part-Time Faculty


Dr. Peltier is Professor of Psychology and Ethics at the Arthur A. Dugoni School of Dentistry, University of the Pacific and is a regular lecturer in the Counseling Psychology department at USF. He has won the distinguished teaching award at both universities. Dr. Peltier is a licensed psychologist and executive coach in San Francisco, California and has served as President of the San Francisco Academy of Hypnosis.


  • Executive Coaching
  • Psychopathology
  • Doctor-Patient Communication
  • Addiction

Research Areas

  • Doctor-Patient Communication
  • Cross-cultural Aspects of Ethics in Healthcare


  • Member University IRB Committee, 2010 - 2015
  • Mentor, National Conference on Ethics in America. USMA West Point, 2001-2004
  • President, American Society for Dental Ethics, 1999 – 2000
  • Oral Boards Examiner, California State Board of Psychology, 1988-2000
  • Research Associate, Training Institute for Desegregated Education, Detroit, 1975-77


  • USMA, West Point, BS in Engineering & Leadership, 1970
  • Wayne State University, West Berlin, MEd in Counseling, 1974
  • Wayne State University, Detroit, PhD in Counseling, 1979
  • University of the Pacific, MBA, 1999

Prior Experience

  • President, San Francisco Academy of Hypnosis, 1990
  • Professor of Psychology and Ethics, University of the Pacific
  • Licensed Psychologist in Private Practice, 1984-present
  • Editor, Journal of the American Society for Dental Ethics, 2011 – 2019
  • Counseling Psychologist, Student Counseling Center, SFSU, 1980-85

Awards & Distinctions

  • Distinguished Teaching Award, University of San Francisco
  • Distinguished Teaching Award, University of the Pacific
  • Order of the Pacific, University of the Pacific, 2019
  • Pierre Fauchard Academy Faculty Recognition Award, 2012
  • University of San Francisco, Distinguished Lecturer (Adjunct) Award, 2009
  • University of the Pacific, United Methodist Teacher/Scholar of the Year, 2000-2001
  • Thayer Award, University of the Pacific, 1997
  • Distinguished Service Award, California State Board of Behavior Science, 1987

Selected Publications

  • Peltier, B. (2010). The Psychology of Executive Coaching. (2nd Ed.). New York: Routledge
  • Peltier, B. & Jenson, L. (2018). Dental Ethics Primer. Electronic text, University of the Pacific
  • Peltier, B. (2010). The Psychology of Executive Coaching. (2nd Ed.). New York: Routledge.
  • Curley, A. & Peltier, B (2014). Standard of care; The legal view. (Journal of the American College of Dentists). Vol 81 (1), Spring.
  • Peltier, B. & Giusti, L. (2008). Commerce and care. The irreconcilable tension between selling and caring. McGeorge Law Review. Vol 39 (3), University of the Pacific School of Law, 785-800.
  • Krumboltz, J.D. & Peltier, B. (1977). What identifies the counseling psychologist: Method or results? The Counseling Psychologist. Vol 7(2).