Faculty & Staff Achievements

Barnes Publishes Book On Maximizing Social Media Potential

by Daniel Morgan

Suse (Susan) Barnes recently published a book, Like, Follow, Share: Awesome, Actionable Social Media Marketing to Maximize Your Online Potential, a tool guide for maximizing the potential for social media to boost business.

The book covers options for building a brand, attracting new fans, and keeping long-time and loyal customers, according to Barnes.

“Knowing how to optimize your business’s social media efforts and keeping all these balls in the air can be challenging,” she said. “Like, Follow, Share aims to show freelancers, entrepreneurs, and small- to medium-sized business owners how to use social media to reach the right audience.”

Like, Follow, Share provides tools for choosing the best social media tool(s) and creating and adding value to social media activities. It also details 12 principles of social media and provides tips and trick for getting the most out of the major social networks.

Like, Follow, Share was published in April 2015 by Tycho Press.

Barnes is an Adjunct Professor with the Advertising department.