Engaged Learning

Powering up a Career in Sports

The sports business has a lot of moving pieces. For the San Francisco 49ers’ ten home games this season, current USF Sport Management Master’s student, Kayla Griffin, interacts with three of those pieces from her station in Levi’s Stadium.

As an intern for Echo Marketing, Kayla works with a key client, SunPower, assisting the activation of their 49ers sponsorship both within and beyond Levi’s Stadium. Through research and onsite staffing, Kayla helps the official partners of the 49ers succeed off the field, no matter what happens on it.