Equipped to Lead and Succeed

Alumna Earns Recognition for Social Media Overhaul

Since managing the Sport Management program’s social media efforts, Jessica Morgan ’16 has helped boost engagement by as much as 40 percent on Twitter, 84 percent on Facebook, and 100 percent on Instagram.

While she received guidance and support from faculty and staff, Morgan had the freedom to help grow the program’s social media platforms the way she envisioned. She valued the sense of community her cohort fostered and wanted to extend that feeling to alumni and prospective students through social media. During her two years in the program, she was able to implement an Instagram account and grow the existing Facebook and Twitter accounts. Alumni, professors, and current students now actively share Sport Management content with prospective students.

“It’s exciting to see where social media started and where it’s at now,” she said.

Even while studying at the Southern California campus, Morgan has made valuable connections with professors and faculty here in San Francisco, and Associate Director Brent von Forstmeyer commended her for the positive impact she made on the program.

“Jessica was the first Sport Management social media specialist. She has done a terrific job and I would love to give thanks as she gets ready to graduate,” he said.

Morgan is grateful for the opportunity to work for the program, gain valuable professional experience, and make life-long connections while being a student. To incoming students, Morgan said she would offer this advice:

Reach out and make connections. Always work your hardest and try a million different things. It’s okay if you don’t have a direction. People want to help.

Coming into the program, Morgan had previous experience working in traditional, digital, and sport marketing. After graduation, she is certain she will continue to work in marketing and leverage the experience she gained in the Sport Management program.