Biography

Michael Llewellyn-Williams is the founder and principal at BrandMechanics® in San Francisco. He has worked in advertising, brand consulting, and market research for over forty years in the United Kingdom, Europe, the United States, and Asia.

Elected to membership of the Institute of Practitioners in Advertising in London in 1985, he received the IPA Marketing Award for Innovation in 1990. The same year, he was admitted as a member of The Marketing Society, also in London.

A conference chair and speaker, Professor Llewellyn-Williams has twice been a judge for the American Marketing Association’s advertising effectiveness awards, The Effies, in New York. He has appeared on British TV (“The London Programme” and “The Six O’Clock News”) discussing advertising themes for London and for the UK general election.

Education
Imperial College, London, PhD, DIC in Polymer Physical Chemistry, 1974
Imperial College, London, BSc, ARCS in Chemistry, 1974
Experience
Director of Planning & Research, The Creative Business, London
Director of Account Planning, Ketchum Advertising, San Francisco
Regional Director of Strategic Planning, Leo Burnett Asia Pacific, Hong Kong
Expertise
Advertising Strategy
Brand Strategy
Qualitative & Quantitative Research
Selected Publications

10 Golden Rules for Consumer Insights. LinkedIn, 2015

Brand Mechanics: The art and science of building brands. Chromium Books, 2013

Advertising Effectiveness Award for Innovation. AdWorks (Institute of Practitioners in Advertising, London) 1990

Awards & Distinctions

IPA Advertising Effectiveness Award for Innovation, London 1990