Biography

Michael Llewellyn-Williams is a hands-on, award-winning account planning director and brand strategist. He is the principal at BrandMechanics, Inc. and author of Brand Mechanics: The Art and Science of Building Brands. A conference chair and speaker on three continents and a judge for The Effies in New York, he has twice appeared on British TV discussing advertising. His first agency position was at BMP in London where he was hired by Stanley Pollitt, one of the founders of account planning.

Education
PhD, DIC, BSc, Imperial College, London
Selected Publications

Llewellyn-Williams, M. (2013). Brand Mechanics: The Art and Science of Building Brands. San Francisco: Chromium Books.