Michael M. Goldman

Dr. Michael M. Goldman is a marketing and sales teacher, researcher, and advisor to organizations in the U.S., India, Kenya, and South Africa. From investigating how to retain baseball season ticket holders of the San Francisco Giants, to advising the MTN Group on leveraging their FIFA World Cup sponsorship, to developing sales skills workshops with the Los Angeles Clippers, Michael has worked with students, managers, and clients to enhance their abilities to acquire, grow and retain profitable customers. In addition to teaching in the University of San Francisco’s MS in Sport Management, Michael also holds an adjunct faculty role with the Gordon Institute of Business Science in Johannesburg and is Chair of the Board of the Case Research Foundation.

As Senior Associate Dean, Michael leads strategic and academic planning, external relations and fundraising, and budget and resource management, while overseeing curriculum development, enrollment and retention strategy, faculty development, and student success, across our graduate programs portfolio. His work sits at the intersection of academic excellence, institutional growth, budget stewardship, and philanthropic engagement. He leads faculty and staff to provide academically excellent education that helps solve complex social problems, accelerates our students' professional careers, and empowers them to change the world for the better.

• Sport fan and consumer behavior
• Athlete, team or event sponsorship
• Sport sales and demand generation
• Sport marketing strategy

• Sport marketing
• Sponsorship
• Case research

• Chair of the Board, Case Research Foundation

• Gordon Institute of Business Science, DBA, 2014
• Gordon Institute of Business Science, MBA, 2005

• Member of the Host Committee of the 2018 Rugby World Cup Sevens tournament
• Advisor to Rumble Ventures, Sports Innovation Fund
• Senior Lecturer, Marketing, University of Pretoria's Gordon Institute of Business Science

• Best Case - Gold award in 2025 for "Donum: Preparing to be a Global Brand" at the North American Case Research Association conference
• Visiting Professorship distinction from Universidad Peruana de Ciencias Aplicadas, Lima, Peru, 2020
• Best Case - Silver award in 2019 for "Scaling Columba Leadership’s Impact" at the North American Case Research Association conference
• Sarlo Prize Award, recognizing excellence in teaching based on the moral values that lie at the foundation of USF’s identity, 2017
• Best Case - Bronze award in 2016 for "Super Bowl 50 case study" at the North American Case Research Association conference

• Wilson-Prangley, A., Chaka, T., & Goldman, M. M. (2024). Tommy Makhato and Bibi Cash & Carry compete against retail giants at the Base of the Pyramid [Case Study]. Gordon Institute of Business Science collection on Harvard Business Publishing.

• Chadwick, S., Widdop, P., & Goldman, M. M. (Eds.) (2024). The Geopolitical Economy of Football: Where Power Meets Politics and Business. Routledge.

• Goldman, M. M., & Paller, J. W. (2023). The NBA’s partnership with Rwanda. In S. Chadwick, P. Widdop, & M.M. Goldman, The Geopolitical Economy of Sport: Power, Politics, Money and the State, Routledge.

• Fourie, S., Goldman, M. M., & McCall, M. (2023). Designing for loyalty program effectiveness in the financial services industry. Journal of Financial Services Marketing, 28, 502-525.