Julio Moreno

Julio E. Moreno


Department Chair • Full-Time Faculty

(415) 422-6082 Kalmanovitz Hall 320


Julio Moreno, PhD is an experienced educator, presenter, and commentator. He has served as director of the Center for Latino Studies in the Americas, executive Director of the Pan-American Society, and faculty director of the Privett Global Service-Learning Program at the University of San Francisco. He is the recipient of distinguished awards that include visiting scholar research fellowships at the Library of Congress and the Institute for Historical Studies at the University of Texas in Austin. Both of these awards illustrate his research and expertise on globalization and American business, diplomacy, and culture abroad.

Professor Moreno has authored articles and books, including Yankee Don’t Go Home, a book on Mexican nationalism and American business culture in Mexico. He is also co-author of Reflections, a Harcourt Publishers’ six-volume book series for elementary schools in California, and contributing author and co-editor of Beyond the Eagle’s Shadow, a book that looks at new interpretations of Latin America's Cold War. He is currently writing two books: One is on the history and evolution of Coca-Cola’s corporate expansion abroad and the other looks at the intersection of business and diplomacy in Latin America.

Professor Moreno is a noted presenter of topics related to Latin America, U.S. Diplomacy and business abroad, and of pressing issues dealing with the Latin(a)o community in the United States. He has granted numerous interviews to various television and radio stations that include CNN, ABC, CBS, NBC, Univisión, and Telemundo. Professor Moreno has also offered many interviews to U.S. and Latin American newspapers and news agencies. He has also served as a marketing consultant for Harcourt Publishers and a subject matter expert for The Coca-Cola Company.

Chair of the History Department
Selected Publications

Yankee Don’t Go Home! Mexican Nationalism, American Business Culture and the Shaping of Modern Mexico (UNC press, 2003)

Reflections, a social studies book series for California elementary schools, co-author (Harcourt Publishers, 2007)

Beyond the Eagle’s Shadow: New Histories of Latin America’s Cold War, contributing author and co-editor with Mark Atwood Lawrence and Virginia Garrard-Burnett (UNM Press, 2013)

Awards & Distinctions

Visiting scholar fellowship for the study of globalization, The Institute for Historical Studies at the University of Texas in Austin, 2009-2010

Visiting Scholar, Fellowship for the Study of Advertising and World Culture, The Library of Congress, 2003-3004.