Catalog

MGEM 5110 - Global Distribution and Channel Management (3)

This course focuses on additional challenges and complications in distribution and channel management associated with country borders. Unlike domestic distribution partners, international distribution partners would typically take greater responsibility (developing promotional strategy, taking greater financial risk, etc.), be given more power and freedom (territorial exclusivity, greater autonomy, etc.), and be compensated more handsomely. This course will examine in-depth a few representative global distribution systems, and reveal their pros and cons to different stakeholders. Restricted to Global Entrepreneurship & Mgt majors