Catalog

MBAI 5007 - Communicator (2)

Here we examine conventional and unconventional, virtual and nonvirtual forms of communication within organizations. We will work with both traditional and new ways to influence, collaborate, bond, listen, persuade, and negotiate. We will examine news media, surveys, and face-to-face interactions along with Blogs, Podcasts and Wikis. We will look at the use of "social networks" in product design and innovation, market research, and customer relationships, as well as employee recruiting and retention. We will consider how "search" changes the ways people learn, hear and explore the world, and how to benefit from it. Restricted to Business Administration majors.