Catalog

MBAI 5006 - Customer (2)

What do customers want? What customers do we want? Students discover how to understand and choose customers and markets through data analysis, business analytics and other quantitative approaches. They also examine how to build extreme customer loyalty when desired, how to communicate to current and potential customers, and how the Internet changes the definition of customers, customer experience, and customer service. Students evaluate markets for customer goods as well as business-to-business relationships. In addition, they examine not-for-profit and social benefit ventures. Restricted to Business Administration majors.