Catalog

MBAI 5005 - Innovator (2)

In this course we will learn how to "think for a change," emphasizing the intentional, practical, and applied creative approaches that lead to innovation. We learn to map "a different way of seeing things" by both understanding our failure to see (and what it costs us in the world of new business development), as well as the elements needed to achieve consistent, breakthrough innovations. We will learn how organizations manage and measure scientific and technological discoveries. We will also explore clean and green technologies, as well as novel approaches in the lively hospitality and retail sectors of the San Francisco Bay Area. Restricted to Business Administration majors.