MBAI 5003 - Controller (2)

Unlike some other programs, this area specifically designed to be the antithesis of "revenge of the nerds." The course concentrates on smart strategies and positive outcomes. "How do we define goals and know if we achieved them?" We will measure success through old and new systems, e.g., financial reporting, data mining, linking pay to performance, web-based customer surveys, environmental and social impact disclosure, and enterprise systems. Optimum systems integration with suppliers and customers will also be targeted. We will visit leading-edge Bay Area companies creating the newest software to enhance analysis of data. We will learn from those whose technology innovations are changing how business is done by shrewdly dispersing information (and power) throughout organizations and society. Restricted to Business Administration majors.