MBAE 6921 - Advanced Marketing (0 - 2)

This class builds on the foundation that is established in the 'Introduction to Marketing' course. Through case studies, group discussions, and projects, students will gain an understanding of several important marketing topics, including business-to-business marketing, channels of distribution, the interface between marketing and sales, lead generation, and marketing through new media channels such as mobile and social. Restricted to Business Administration majors.