MBAE 6911 - Marketing I (3)

This course is designed to introduce students to essential marketing concepts and theories. It is intended to enable students to develop a basic capability to apply marketing concepts and theoretical frameworks in the business environment and to define, analyze, and execute key marketing decisions. Through lectures, readings, discussions, in class exercises, and a project, this course will also help develop each student's ability to create a marketing plan. Restricted to Business Administration majors.