Today we're having presentations from our student groups for the Master's of Science and Marketing Intelligence, And they are part of a a 10 month program that basically ends today.
This is kind of their capstone project where they apply everything. They've learned how to do qualitative research and quantitative and secondary research, synthesize it all into meaningful takeaways for companies. They had the opportunity to do it today for Vagaro.
Students gave such an in-depth presentation to us. They went over so many insights that we really needed to be able to market to that industry. 
It was really nice actually to see how they were able to, extract a lot of our insights into and think about possible solutions that they can implement.
From the breakouts, they came up with a really cool recommendation that was like so directly on a project, pretty much that I was working on, and I thought that was like a really creative touch. 
I think it's been valuable for the students in a number of ways. 
First, just showing them the level of quality that's gonna be expected when they get out into the workforce. I think they understand the stakes are higher here.
They, they needed to produce A level work.
I thought they loved it. I thought the feedback was, you know, really like they really heard us. They really treated us seriously. It was, you know, it was very rewarding.