00:05 hi 00:06 my name is rebecca tower and i'm the 00:07 director of executive education here at 00:09 the university of san francisco 00:12 it has been our great pleasure over the 00:13 last 10 plus years 00:15 to host literally thousands of people 00:17 from all over the globe 00:18 to come here visit us in san francisco 00:20 and immerse themselves in all things 00:22 silicon valley. 00:23 whether that's learning entrepreneurship 00:25 or innovation 00:26 leadership business analytics digital 00:30 transformation or many other topics. 00:33 this was up until just a few months ago 00:35 when i'm sure like for most of us 00:37 our lives changed - that being said here 00:40 at the university of san francisco in 00:42 our executive department 00:43 we decided we'd practice a little bit of 00:45 what we preached so we've jumped in and 00:47 over the last 00:48 several months we've been creating 00:50 testing honing 00:51 recreating different versions and 00:54 different formats of programs 00:55 to come up with what we believe is the 00:57 most engaging 00:58 and inspiring immersive programs 01:01 available in the virtues 01:02 as such it is my great pleasure to 01:04 announce today that we are launching 01:06 a new program in business analytics and 01:09 we are joined today 01:10 by one of our partners from durham 01:12 university neil armstrong 01:14 he is the senior manager of 01:15 international engagement and he's going 01:17 to tell us a little bit about 01:19 what this new program was like and what 01:21 it was like for the participants 01:22 so let's tune in and hear what neil has 01:25 to say 01:26 my name is neil armstrong bit like the 01:28 astronaut so uh pretty famous there 01:32 and i'm from durham university business 01:35 school 01:36 which is based in the uk it's in the 01:39 northeast of um of the uk so just on the 01:42 on the north sea 01:44 um we are an international business 01:47 school 01:53 we've been doing a series of programs 01:54 with you guys for a number of years 01:57 um where you know we've been out and and 02:00 you've 02:01 delivered programs to our students i 02:03 think one of the things that we 02:05 we really value um has been the 02:08 i think the personal relationship um 02:10 rebecca that we've had 02:12 so i've just really started working with 02:14 with yourself uh 02:15 this year but i know a number of my 02:17 colleagues have been out they've met 02:18 with you students have been out they've 02:19 met with you 02:20 really really enjoyed the the experience 02:23 the 02:23 uh and the quality of the the delivery 02:26 that we that we get from you and that's 02:27 why we've consistently been a 02:29 long-term partner with uh university of 02:31 san francisco 02:38 um i think one of the great things that 02:41 that we've done together 02:43 as to institutions as two organizations 02:46 has been massively adapted to this 02:49 circumstance 02:50 so we intentionally were hoping to do to 02:53 do that but 02:54 actually what we did is we sat back and 02:55 we looked at that though how can we make 02:58 this 02:58 program work online and 03:02 um you know for those people who are 03:04 probably sitting watching 03:05 uh watching this interview that took a 03:07 lot of time i think between um yourself 03:10 and myself rebecca around 03:11 and the one and the wider teams across 03:13 both business schools 03:15 um around bringing that to into place 03:18 discussing what it would look like the 03:20 structure bringing in the academic team 03:22 looking at all the assessment 03:24 methodology how that would be done 03:26 online how we would do that with monitor 03:28 students preparing students 03:30 there was an awful lot of uh activity 03:32 went 03:33 went into to making this happen and 03:36 what i felt really worked was how the 03:39 team working 03:41 went between the two organizations not 03:43 always easy to bring 03:45 two organizations together but i think 03:47 what what happened was the willingness 03:49 of both teams to 03:50 make things happen um to go out of their 03:53 way to 03:54 um really kind of push things forward 04:04 many of our students were from the uh 04:06 from china 04:08 um so we had a split we uh uh some 04:11 students who were 04:12 in the far east and some students who 04:14 are in the uk 04:15 and you put together a fantastic program 04:17 that allowed us to adapt to different 04:19 time zones 04:20 so i know that you guys are working till 04:22 late in the night 04:23 we were getting up at 12 a.m um 04:26 uk time all to try and just kind of 04:29 schedule these things and make these 04:31 things happen and it led to what i 04:33 feel was a really great experience which 04:35 combined 04:36 um some new content for our students 04:39 around um you know the use of artificial 04:42 intelligence 04:43 and machine learning and and a whole 04:46 range of areas like that but also 04:48 around how we communicate data as well 04:51 and which was an important 04:52 important aspect but it was also the 04:54 input of some of the the 04:56 corporate relationships and the business 04:57 relationships that you've got there 04:59 um usf the 05:02 that really made a difference and kind 05:04 of contextualized a lot of the 05:07 learning for our students and they 05:08 really got a massive amount out of it 05:16 and i think the the feedback from 05:18 students and certainly when we spoke to 05:19 them 05:19 has been good it's been really positive 05:22 that they've really appreciated that 05:25 together we've tried to rescue a 05:28 situation that was was out of our hands 05:31 um you know they've had that chance to 05:33 find out about the the cultural aspects 05:35 of being over there know you did some 05:36 virtual tours for them as well 05:38 so they could get a feel of what it 05:39 would have actually been like to have 05:41 been there 05:42 i think they really valued the content 05:45 um 05:46 um significantly around um being taught 05:49 through um different different lecturers 05:52 from a different location but i think 05:54 what they also really value and what 05:56 came back was the 05:57 the input of the companies um 06:00 and looking at how data is utilized 06:03 within their organization 06:05 and they were given some real 06:06 significant challenges 06:08 and posed some really difficult uh 06:10 questions 06:11 um that really um 06:14 kind of made them think and i think with 06:17 the structure of the program as well 06:18 obviously we worked together to make 06:20 sure that they could do 06:22 an assessment at the end and we had them 06:23 do group presentations 06:25 and obviously doing group presentations 06:27 online is not something you would 06:29 normally do 06:31 but in an environment like we are now 06:33 and what we will have going forward over 06:36 the 06:36 foreseeable future where you know i 06:38 think we'll do 06:39 less international travel probably 06:41 because we've been able to do this and 06:43 we'll do more 06:44 um digital collaboration i think that 06:47 was a really good 06:48 way for them to experience what it's 06:49 going to be like to 06:51 work in business into the future and i 06:53 think they really value that opportunity 06:55 they could see the 06:57 the benefit of doing some of that for 06:59 their future career in their own 07:01 future employability 07:08 i think absolutely absolutely i i think 07:11 the 07:12 um i think the ability to to have that 07:15 hybrid element 07:16 you know so some virtual something in in 07:19 person 07:19 some virtual i think it would i think if 07:22 we can 07:23 if we could do a pure virtual option i 07:26 think we would 07:27 equally as well um so you know 07:30 you know potentially working with you 07:32 well working with you guys again 07:34 um will be they may be the option that 07:38 we have to do virtual but i would 07:39 certainly consider looking at i 07:42 definitely 07:47 oh i think i'd just like to say i think 07:49 that if any anybody would like to work 07:51 directly with 07:53 the university of san francisco the 07:55 executive development team and yourself 07:56 rebecca 07:58 i'd highly encourage them to do so um i 08:00 just think 08:01 the the um the ease of working 08:04 um with all of you um i think the 08:08 the the attitude and just the the 08:10 openness and friendliness and the will 08:12 it 08:12 the willingness to um adapt to 08:16 the the change in circumstances has has 08:18 been brilliant and 08:19 and to all of the team as well um you 08:22 know my main reference to obviously um 08:24 cynthia who we 08:25 work with and vijay from the academic 08:27 side of things as well 08:28 you know i had the opportunity to to 08:30 listen to um bj's talk on 08:32 storytelling with data and i really 08:34 enjoyed that and i learned 08:36 an awful lot from that i know our 08:37 students did so i think just in terms of 08:39 the 08:40 the pure quality of staff the quality of 08:42 delivery uh 08:43 and in the way in which you we work 08:45 together if anybody want to do 08:47 to do this kind of work with you i'd 08:49 highly encourage them to do so 08:51 and if anybody would want to speak to me 08:52 about the quality of that directly then 08:55 they're more than willing to do so as 09:03 well