USF’s China Business Studies Initiative Hosts: Cracking the U.S. Market, Feb. 26-28

Nearly 200 Bay Area & Chinese business executives to attend inaugural conference

SAN FRANCISCO – The China Business Studies Initiative (CBSI) at the University of San Francisco (USF) School of Management, in partnership with City of San Francisco, Bay Area Council, Bank of China and East West Bank, and Sterling Bank & Trust, is proud to host its inaugural international conference, “Cracking the U.S. Market: Opportunities and Threats for Chinese Multinationals,” Feb. 26-28. This interactive, three-day conference brings together world-renowned scholars, investors, business leaders, and policymakers to exchange ideas, strategies, and solutions to the challenges that face Chinese businesses seeking to invest in the United States.

“This CBSI conference presents business opportunities and potential capital injection for San Francisco firms and start-ups,” said Xiaohua Yang, director of China Business Studies Initiative at USF.  “Bay Area business executives will be able to network with Chinese investors, as well as and some of the brightest minds and most well-known scholars who study Chinese business trends. This conference is the perfect blend of academic insights and real-world business ventures.”

Chinese firms have quickly become instrumental players in the global marketplace. In 2014, Chinese companies invested more than $12 billion in the United States—compared to almost none prior to 2005, and are continuing to search for new markets and new business initiatives.

Through a series of keynote speaker sessions, expert panels, and roundtable discussions, the conference will cover topics on entrepreneurship, innovation, challenges of localization, the image and marketing of Chinese brands in the U.S., relationships with local and national government entities, adapting Chinese managerial practices to the U.S. market, and Chinese investment in real estate and hospitality. Google, Deloitte, Perfect World Entertainment, Huawei, Pactera, and Zarsion are among the organizations and companies participating in this CBSI conference.

Keynote speakers include:

  • Dr. Marshall Meyer, Tsai Wan-Tsai Professor Emeritus in the Wharton School of Business, University of Pennsylvania (Thursday, Feb. 26 at 4:30 p.m.)
  • Dr. Mike Peng, Jindal Chair of Global Strategy at the Jindal School of Management, University of Texas at Dallas (Friday, Feb. 27 at 9 a.m. in USF’s Fromm Hall)
  • Mr. “Ted” Tatsuhito Tokuchi, Managing Director & Chairman of the Investment Banking Committee, CITIC Securities Co., Ltd. (Saturday, Feb. 28 at 8:30 a.m. in USF’s Fromm Hall)

With a focus on academic and practical applications, USF’s CBSI conference provides opportunities for business connections with potential Chinese investors, while exploring new venture ideas and opportunities for international collaboration.

About the University of San Francisco

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