Marketing Curriculum

Every class in the marketing major curriculum gives students the skills and strategies to help companies reach their consumers.

Review courses and requirements in general catalog

Curriculum Overview

The McLaren School of Management continually updates its curriculum to satisfy the latest AACSB requirements and to assure that its students receive the full experience of studying at an excellent liberal arts and sciences university. Recognizing our students as individuals with unique interests and talents, the faculty have designed the business curriculum to support the focus and breadth each individual student requires. Course requirements are divided into the following areas:

  1. University Core Curriculum
  2. General Electives
  3. Business Core Curriculum and Foundation Coursework
  4. Major Courses

USF's marketing courses allow students to build a range of professional skills, that will help on the job market and beyond. From analyzing consumer behavior to conducting market research, our program allows our students to learn skills directly relevant to a number of different marketing functions. Moreover, our location in the city means that students are exposed to exciting guest speakers and the cutting edge technology that is transforming marketing.



Contact Info

Undergraduate Studies and Programming

Monday–Friday 9 a.m.– 5 p.m.

University of San Francisco
Main Campus
Malloy Hall, Suite 113
2130 Fulton Street
San Francisco, CA 94117
(415) 422-2369