The BSBA Hospitality Management curriculum takes full advantage of partnerships in a thriving San Francisco Bay Area location.
Because we want our graduates to have the best foundation possible when entering the hospitality workforce, the McLaren School of Management continually updates its curriculum to satisfy the latest AACSB requirements. Recognizing that our students are individuals with unique interests and talents, the faculty have designed the business curriculum to support the focus and breadth each student requires. Course requirements are divided into the following areas:
The BSBA in Marketing program requires completion of five courses in addition to the requirements for the university core curriculum and the requirements for all SOM graduates.
The five courses include three required courses and two electives, selected from a list of ten. Normally, eight electives are offered each year. Faculty try to balance quantitative offerings (for example, pricing, marketing analytics) versus more qualitative/concept or action-oriented courses (for example, brand strategy, integrated marketing communications, marketing for social change) every semester.