The MBA marketing concentration is designed for students with multiple career interests. You might want to learn about the history of marketing, or marketing strategy, or customer insights. Maybe you’re fascinated by the entertainment world, media and advertising, or brand management. Or perhaps the details underlying data analytics and marketing research, global business, or product development and innovation are where you’d like to hone your expertise. Business does not exist without marketing. Here’s your opportunity to become skilled at both.

The concentration requires two courses (Research Methods and Consumer Behavior) and one elective (see list below) in addition to the Marketing Management course required of all MBA students.

Courses for any semester may vary depending on student interest, available faculty, and other considerations. Please consult with your advisor, review the USF Catalog, and contact the admissions team for more information.


for Marketing MBA

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