Marketing Concentration

Part-Time MBA

Marketing students obtain a foundation in running a successful customer-driven organization.

To learn how to build competitive advantage in the global marketplace, students focus on fundamentals: market segmentation, competitive analysis, pricing strategies, public relations, advertising, and distribution channels. (*Required courses)

Graduates work at the highest levels of management in a variety of industries

  • Market Research
  • Sales
  • Advertising
  • Brand Management
  • General Management
  • Management Consulting

MBA Concentration in Marketing SAMPLE COURSES

The courses listed below are examples. Concentration courses may vary depending on current offerings. Consult with your adviser, review the USF Catalog, and contact the admissions team for more information.

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MBA 6372 - Marketing for Nonprofit Organizations

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