Program Overview

The MSMI is built for early-career professionals with less than three years of business experience and taught by a diverse faculty recruited from academia and industry with expertise in statistics, research and analytics, consumer behavior, digital marketing, brand strategy, international marketing, CSR, and public policy.

  • 11-month, cohort-based program
  • Full-time with day and evening classes
  • STEM certified
  • Requires successful completion of 15 courses or 30 credits

Program Sequence

Courses are sequenced to facilitate a building block program structure that allows high value-add over a one-year period.

  • The first half of the 11-month program sharpens candidates' marketing skill set with foundational courses in consumer behavior, experimental design, applied statistics, and survey design and data collection.
  • The second half includes course work in marketing analytics, storytelling with data, and digital marketing.
  • The degree program culminates with an intensive, 4-month Practicum that pairs MS candidates with local Bay Area companies in designing and executing challenging, relevant research projects.

Contact Info

Admission: Graduate

Monday–Friday 9 a.m–5 p.m.

University of San Francisco
Downtown Campus
101 Howard Street, Suite 500
San Francisco, CA 94105
(415) 422-2221

We designed our MS program with the burgeoning marketing intelligence industry in mind. We want to address the market’s need for insights-driven solutions by educating the next generation of performance-oriented marketers."

John O’Meara, MSMI Program Director