Customer Success and Insights

Career Accelerator Platform

The Customer Success and Insights CAP equips students with specialized skills for analyzing customer-facing activities and processes, with a focus on driving customer retention and loyalty through operational, product, and process improvement.

Required three courses

  • Subscription-based Models
  • Customer Data Analysis
  • Marketing Research Methods

For Students Interested in Customer Success Careers

  • Customer Success Management
  • Customer Experience Management
  • Customer Insights Analysis
  • Operations Analysis
  • Product Management

CAP Overview

The Customer Success and Insights (CSI) CAP is intended to produce business analysts who specialize in analyzing customer-facing activities and processes. CSI students and graduates work to drive customer retention and loyalty through operational, product, and process improvement.

Given USF's ideal Bay Area location, CSI places a special focus on early- and mid-stage technology companies, especially those who have subscription-based business models. These companies must systematically understand and improve the customer experience in order to (a) retain customers; (b) develop reference-able success stories; and (c) increase revenues through account growth and new customer acquisition.

CAP Director, Customer Success and Insights

Vijay Mehrotra

Professor
(415) 422-2257

Professor Vijay Mehrotra is helping to transform management in today's data-rich, information-poor business world. A trailblazer in the field of...

Education:

Ph.D., Operations Research, Stanford University, 1992 | M.S., Operations Research, Stanford University, 1989 | B.A. Mathematics, Economics and Statistics, St. Olaf College, 1986

Courses:

Business Analytics, Spreadsheets and Business Analytics, MBA Internship, Directed Study, Predictive Analytics, Data Mining, Customer Data Analysis, Customer Success and Insight, Advanced Spreadsheet Analytics, Analytics Consulting Project, Special Topic: Business Analytics, Business Analytics Fundamentals