Master of Science in Marketing Intelligence

Elevate your company and your career with a Master of Science in Marketing Intelligence.

The MS in Marketing Intelligence gathers value across a wide range of marketing disciplines. Candidates build a professional toolkit that includes marketing analytics, research methods, insights, and communication skills. Graduates gain a competitive advantage for a wide range of careers in marketing analytics, consumer insights, product and brand management, marketing strategy, and innovation.

Program Highlights


  • A downtown location that welcomes students to the heart of San Francisco’s vibrant professional community, surrounded by opportunities to learn from and work with global business leaders
  • A balance between quantitative and qualitative methodologies, as well as acquiring knowledge and practicing application in real work settings
  • An intensive, 4-month hands-on Practicum wherein candidates work alongside marketing professionals addressing today’s business challenges
Logo for the US News and World Report Best Colleges RankingU.S. News & World Report has ranked the USF Department of Marketing for the past four years among the top 40 marketing departments across all 850 AACSB accredited schools of business (ranging from #23 to #37).

Contact Info

Admission: Graduate

Monday–Friday 9 a.m–5 p.m.

University of San Francisco
Downtown Campus
101 Howard Street, Suite 500
San Francisco, CA 94105
(415) 422-2221

A LinkedIn search for ‘market intelligence’ returns over 30,000 results. The emergence of market intelligence as the new must-have business function is reflected throughout leading brands as diverse as Apple, Microsoft, Nike, Clorox, Google and L’Oreal."

Stephen Kraus, Head of Digital Insight, Jumpshot