Biography

Stephan Sorger is an award-winning serial marketing executive, an adjunct faculty member of several major universities, the author of multiple marketing textbooks, a popular speaker on marketing topics, and a member of several advisory boards.

Mr. Sorger has more than 30 years of marketing, entrepreneurship, finance, and product development experience. His experience includes leadership and hands-on roles at several leading companies, such as Oracle, 3Com, and NASA.

Mr. Sorger is also an award-winning instructor, creating and delivering courses on several subjects, including Brand Management, Consumer Behavior, Data Science, Information Systems, Introduction to Marketing, Marketing Analytics, Marketing Fundamentals, Marketing Planning, Marketing Principles, Marketing Research, New Product Development, Operations and Supply Chain, and Pricing Strategy.

Education
MBA, Finance and Technology Management; USC, Los Angeles, California
MS, Electrical Engineering; USC, Los Angeles, California
MS, Aerospace Engineering; USC, Los Angeles, California
BS, Mechanical Engineering, with minor in Electrical, Cal Poly State University, San Luis Obispo, California
Experience
Partner, On Demand Advisors; 2009 - Present
Advisory Board, UC Berkeley Extension, 2013
Senior Director, Product Marketing, Selectica; 2008 - 2009
Director of Product Strategy, SAP; 2004 - 2006
Director of Product Marketing, Oracle; 2001 - 2003
Director of Product Management, 3Com; 2000 - 2001
Selected Publications

Sorger, Stephan. "Marketing Planning: Where Strategy Meets Action." Pearson Prentice-Hall. 2012.

Sorger, Stephan. "Marketing Analytics: Strategic Models and Metrics." Admiral Press/ Createspace. 2013.

Awards & Distinctions

Honored Instructor, University of California, Berkeley, California; San Francisco Extension.