Hyunsuk Choi

Hyunsuk Choi

Adjunct Professor

Part-Time Faculty


Dr. Hyunsuk Choi is affiliated with the School of Management at the University of San Francisco and is currently an adjunct professor. He has authored and co-authored multiple peer-reviewed scientific papers and presented works at many national and international conferences. His contributions have acclaimed recognition from honorable subject experts around the world. He is actively associated with different societies and academies. His academic career is decorated with several reputed awards and funding.

Research Areas

  • Event and meeting technologies
  • Lodging management and analysis
  • Human resources
  • Rural tourism
  • Consumer behavior


  • Program Coordinator, Black Hills State University


  • Texas Tech University, Ph.D. in Hospitality Administration, 2016
  • Kyonggi University, MA in Leisure and Tourism, 2008
  • Chonbuk National University, BA in Japanese Language and Literature, 2005

Prior Experience

  • Assistant Professor in Tourism and Hospitality, Black Hills State University
  • Adjunct Professor in Hospitality, Recreation, and Tourism Management, California State University East Bay

Awards & Distinctions

  • 2021 Best Paper Award for Journal of Hospitality and Tourism Education at International Council on Hotel, Restaurant, and Institutional Education

  • 2019 – 2020 Outstanding Research, Scholarship, and Creative Achievement Award, Black Hills State University, 2020

Selected Publications

  • Samuel, M., Choi, H., Kang, H., & Lee, M. J. (2021). Sustainable Event Planning: An Exploration of University Conference Centers. Sustainability. 13(13), 7194. [SSCI]

  • Lee, M. J., Kang, H., Choi, H., & Olds, D. (2020). Managerial attitudes towards green practices in educational restaurant operations: An importance-performance analysis. Journal of Hospitality & Tourism Education, 32(3), 142-155.

  • Lee, M. J., Kang, H., Choi, H., Lee, J. W., & Olds, D. (2019). Students’ perceptions of hospitality education quality in the United States higher education: Domestic versus international students. Journal of Hospitality, Leisure, Sport & Tourism Education, 25, 100212. [SSCI]

  • Kim, T., Choi, H., Song, C., & Lee, M. J. (2019). Investigating the impact of advertising during economic shocks on firm performance in the hospitality industry. Journal of Hospitality Marketing & Management, 28(8), 1-22. [SSCI]

  • Choi, H., Ann, S., Lee, K. W., & Park, D. B. (2018). Measuring service quality of rural accommodations. Sustainability, 10(2), 443. [SSCI]

  • Park, D. B., Lee, K. W., Choi, H., & Yoon, Y. S. (2012). Factors affecting social capital in rural tourism communities, South Korea, Tourism Management, 33(6), 1511-1520. [SSCI]