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Brett Richard Bonthron

Adjunct Professor

Part-Time Faculty


Professor Bonthron’s teaching philosophy is simple - make it real, create an environment for students to test Entrepreneurial skills, no lectures, and students talk and learn from each other. His courses in Entrepreneurship and Innovation focus on two courses for Master's candidates. His first course, Sales and Marketing for Entrepreneurs, relies heavily on 'Crossing the Chasm' models, Entrepreneurial case studies, and real-world projects to define a unique customer-driven strategy that improves the probability of success of a startup. His second course, Entrepreneurial Management, empowers students to build and test a startup business plan in the real world. The course is driven by human-centered design thinking in problem identification and solution and also utilizes several interesting case studies. Real-world experience with actual startup projects combined with cases gives students the most ‘real’ and lasting education they can get.

Previously, Professor Bonthron has taught Sales Management and Seminars on Entrepreneurial career development.


  • Corporate Strategy
  • Innovation
  • Human-Centered Design

Research Areas

  • Growth Strategy
  • Corporate Innovation


  • Northwestern University, Kellogg Graduate School of Management, Masters in Management
  • Illinois Institute of Technology, BS in Electrical Engineering

Prior Experience

  • Vice President Product Innovation, Salesforce
  • Vice President Ignite, Salesforce
  • Managing Director, Monitor Deloitte
  • Partner, Chasm Group
  • Chief Operating Officer, Onvance Solutions

Awards & Distinctions

  • University of San Francisco School of Management Outstanding Teaching Award, 2008

  • University of San Francisco School of Management Outstanding Student Support and Advocacy Award, 2007