Bhavya Mohan Headshot

Bhavya Mohan

Assistant Professor

Full-Time Faculty

(415) 422-4182 Malloy Hall, Room 207


Assistant Professor Bhavya Mohan teaches in the marketing department at the School of Management. Her research examines topics related to transparency, disclosure, and marketing ethics. Specifically, her current work investigates how consumer behavior changes when firms are transparent about wages paid to employees. Her research has been featured in media publications such as The Washington Post, Forbes, Fortune, The Guardian, The Atlantic, The Globe and Mail, PBS, Harvard Business Review, and Wall Street Journal.

Prior to completing her doctorate at Harvard Business School, Professor Mohan worked in company planning at Gap Inc., marketing analytics at Google Inc., and marketing strategy at Safeway Inc. In her spare time, she enjoys painting, meditation, and walking amidst San Francisco’s natural beauty.


Doctor of Business Administration, Marketing, Harvard Business School, Boston, MA, 2016
Bachelors of Arts, Economics and English with Honors, Stanford University, Stanford, CA
Senior Marketing Strategies Analyst, Safeway Inc., Pleasanton, CA
Business Marketing Analyst, Google Inc., Mountain View, CA
AdWords Associate, Google Inc., Mountain View, CA
Summer Company Planning Analyst, Gap Inc., San Francisco, CA
Selected Publications

Mohan, B., Buell, R., John, L.. "Lifting the Veil: The Benefits of Cost Transparency." Marketing Science (forthcoming).

Mohan, B., Norton M. (2018). "Consumers Care About Pay Ratios." Wall Street Journal. p. R2. 

Hacohen, R., Wittels, A., Mohan, B. (2018). "Presenting gender pay gap figures to the public." Government Equalities Office, United Kingdom. 

Mohan, B., Schlager, T., Deshpande, R., Norton, M. (2018). "Consumers Avoid Buying From Firms With Higher CEO‐to‐Worker Pay Ratios." Journal of Consumer Psychology, 28(2), 344-352.