Assistant Professor Bhavya Mohan teaches in the marketing department at the School of Management. Her research examines topics related to transparency, disclosure, equity, and marketing ethics. Specifically, her current work investigates how consumer behavior changes when firms reveal inequities in wages. Her research has been featured in media publications such as The Washington Post, Forbes, Fortune, The Guardian, The Atlantic, The Globe and Mail, PBS, Harvard Business Review, and Wall Street Journal.
Prior to completing her doctorate at Harvard Business School, Professor Mohan worked in company planning at Gap Inc., marketing analytics at Google Inc., and marketing strategy at Safeway Inc. She is currently serving as a Fellow with the Federal Office of Evaluation Sciences at the General Services Administration.
- Doctor of Business Administration, Marketing, Harvard Business School, Boston, MA, 2016
- Bachelors of Arts, Economics and English with Honors, Stanford University, Stanford, CA
- Fellow, Office of Evaluation Sciences, Washington, DC
- Senior Marketing Strategies Analyst, Safeway Inc., Pleasanton, CA
- Business Marketing Analyst, Google Inc., Mountain View, CA
- Selected Publications
Hagerty, Serena, Bhavya Mohan, and Michael Norton (2021), "Whose pay should be cut in economic crises? Consumers prefer firms that prioritize paying employees over CEOs." Behavioural Public Policy.
Schlager, Tobias, Bhavya Mohan, Katherine DeCelles, and Michael Norton (2021), "Customers Will Reward Companies for Smaller Gender Pay Gaps" Harvard Business Review.
Schlager, Tobias, Bhavya Mohan, Katherine DeCelles, and Michael Norton (2021), “Consumers—Especially Women—Avoid Buying From Firms With Higher Gender Pay Gaps,” Journal of Consumer Psychology, 31(3), 518-531.
Mohan, Bhavya (2021), “Closing the Gap: The Benefits of Lowering Pay Ratios,” In Anders Ragnar Örtenblad (Ed.), Debating Equal Pay for All. Palgrave Macmillan.
Mohan, Bhavya, Ryan W. Buell, and Leslie K. John (2020), “Lifting the Veil: The Benefits of Cost Transparency,” Marketing Science, 39(6), 1105-1121.
Hacohen, Rony, Annabelle Wittels, and Bhavya Mohan (2018), "Presenting Gender Pay Gap Figures to the Public," Government Equalities Office, United Kingdom.
Mohan, Bhavya, Tobias Schlager, Rohit Deshpande, and Mike Norton (2018), "Consumers Avoid Buying From Firms With Higher CEO-to-Worker Pay Ratios," Journal of Consumer Psychology, 28(2), 344-352.
- Awards & Distinctions
Park Award for the Best Article in the Journal of Consumer Psychology, 2021
Outstanding Research Award, School of Management, University of San Francisco, 2021
Outstanding Teaching Award School of Management, University of San Francisco, 2021