RKMA Market Research Handbook Series

RKMA Market Research Handbook Series

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Richard K. Miller & Associates (RKMA) market research handbooks focus on various consumer-related markets. Each of these comprehensive assessments includes market forecasts, sector trends, and statistics. In addition to in-depth analyses, handbooks include links to hundreds of websites for additional information. 

  • Business-to-Business Marketing
  • Consumer Behavior
  • Consumer Marketing
  • Consumer Use of the Internet & Mobile
  • Entertainment, Media & Advertising Market Research Handbook
  • Healthcare Business Market Research Handbook
  • International Consumer Markets
  • Leisure Market Research Handbook
  • Restaurant, Food & Beverage Market Research Handbook
  • Retail Business Market Research Handbook
  • Sports Marketing
  • Travel & Tourism Market Research Handbook

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