Sport Management
Profile Photo

Michael Goldman

Assistant Professor

Michael Goldman is an Assistant Professor in the Sport Management Program at the University of San Francisco. He teaches Sport Marketing and Business Development & Sales on both campuses. Through his teaching, research and consulting activities in the business of sport, Michael has worked with leading soccer, rugby, and cricket sponsors, rights-holders, broadcasters and agencies in South Africa and Kenya.As a Senior Lecturer in Marketing at the University of Pretoria's Gordon Institute of Business Science since 2005, Michael designed, delivered and assessed post-graduate management courses on a number of academic and executive programmes, to managers from a wide range of companies, including PepsiCo, SABMiller Africa & Asia, Nokia Africa, Barclays, and Sasol.He is a regular media contributor on sport marketing issues and has published academically in the US, Europe and Africa.


D.B.A.; Gordon Institute of Business Science